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About Befkadu Tadesse MBA Thesis
This thesis examines the effect of integrated marketing communication (IMC) on brand awareness, using the Commercial Bank of Ethiopia's North Addis Ababa district branch as a case study. The thesis is submitted in partial fulfillment of a Master's degree in business administration. It consists of 5 chapters that review literature on IMC tools and brand awareness, describe the research methodology, present findings, and discuss conclusions. The study aims to evaluate how advertising, direct marketing, public relations, sales promotions, and personal selling influence customers' awareness of the Commercial Bank of Ethiopia brand.
Detailed Information
| Author: | ['medrek'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 111 |
| Language: | English |
| Format: | |
| Price: | FREE |
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