Beam, straight up: the bold story of the first family of bourbon

236 Pages·2012·3.697 MB·English

by  James B. Beam Distilling Company;Beam, James B;Noe, Fred;Kokoris, Jim

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The Bold Story of the
First Family of Bourbon
FRED NOE
with
JIM KOKORIS
John Wiley & Sons, Inc.
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Cover image: Matt Barton
Cover design: Paul McCarthy
Copyright © 2012 by Jim Beam Brands Co. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data:
Noe, Fred.
Beam, straight up : the bold story of the fi rst family of bourbon / Fred Noe and Jim Kokoris.
p. cm.
Includes index.
ISBN 978-1-118-37836-6 (cloth); ISBN 978-1-118-43813-8 (ebk);
ISBN 978-1-118-43815-2 (ebk); ISBN 978-1-118-43810-7 (ebk)
1. James B. Beam Distilling Company—History. 2. Noe, Fred.
3. Beam, James B., 1864-1947—Family. 4. Distillers—United States—Biography.
5. Whiskey industry—United States—History. I. Kokoris, Jim. II. Title.
HD9395.U47J366 2012
'
338.7663522092273—dc23
2012026256

Printed in the United States of America
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To my family, past, present, and future.
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CONTENTS
Prologue ix
Foreword Kid Rock xi
Chapter 1 A Little History 1
Chapter 2 A Kentucky Boyhood 23
Chapter 3 Booker: Yes, Sir. 49
Chapter 4 College Man 71
Chapter 5 Starting Out 87
Chapter 6 Th e Making of a Bourbon
Ambassador 101
Chapter 7 Road Warrior 115
Chapter 8 Th e World Isn’t As Big
As I Th ought 129
Chapter 9 Bourbon and Change 143
Chapter 10 Th e Beam Way: How to
Build a Company Th at Lasts 155
Chapter 11 Home 169
vii
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viii CONTENTS
Appendix 177
Cocktails 177
Hangover Cure 182
Cooking with Bourbon 182
Acknowledgments 193
Index 195
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