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About Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are by David McNally and Karl D Speak (2012-12-28)
Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one’s unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable and ” and “brand promise. and ” and ” This blueprint for and ” and “personal branding and ” and ” will help all readers achieve maximum career success – quickly and permanently – without personal compromise or selling out.
Detailed Information
| Author: | David McNally |
|---|---|
| Publication Year: | 2002 |
| Pages: | 158 |
| Language: | English |
| File Size: | 0.69921875 |
| Format: | |
| Price: | FREE |
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