Download BBM 5th Semester Syllabus 2015-2 PDF PDF Free - Full Version
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About BBM 5th Semester Syllabus 2015-2 PDF
This course aims to build students' understanding of marketing principles and skills for analyzing marketing situations. The course covers topics like the marketing process, environment, buyer behavior, segmentation, targeting, positioning, and the marketing mix. It deals with emerging practices, challenges, and how firms respond. The course is divided into 9 units that cover introduction to marketing, the marketing environment, marketing information systems, buyer behavior, segmentation/targeting/positioning, product, pricing, distribution, and promotion decisions.
Detailed Information
| Author: | ['Bhuwan'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 44 |
| Language: | English |
| Format: | |
| Price: | FREE |
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