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About Bba - Mos Notes - Ii Sem - Ut1 PDF
This document provides an overview of management of services. It defines service management and discusses concepts like the service concept and service system. It describes 7 key characteristics of services - perishability, fluctuating demand, intangibility, inseparability, heterogeneity, pricing challenges, and difficult quality measurement. Services are classified in multiple ways including by ultimate user, tangibility, operation type, specialization, profit orientation, internal/external factors, and customer/employee presence. The marketing mix for services includes 7 Ps - product, price, place, promotion, people, physical evidence, and process.
Detailed Information
| Author: | ['PRABHUDEVA'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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