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Basics Marketing: Consumer Behaviour PDF

178 Pages·2009·7.865 MB·English
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by Hayden Noel| 2009| 178 pages| 7.865| English

About Basics Marketing: Consumer Behaviour

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.

Detailed Information

Author:Hayden Noel
Publication Year:2009
ISBN:9782940373840
Pages:178
Language:English
File Size:7.865
Format:PDF
Price:FREE
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