Balloons

24 Pages·2013·1.21 MB·English

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Balloons
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Your Guide to Successful Balloon Handling & Merchandising
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Table of Contents n
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Balloon Program Overview ............................................................................ 2
Handling Anagram Balloons ............................................................................ 3
Anagram Foil Balloon Information & Safety
Helium Safety .................................................................................................................. 4
Using a Helium Regulator and Tank .................................................................. 5
Weighting Anagram Helium Balloons ......................................................... 6–7
Inflating Anagram Helium Balloons .............................................................. 8–9
Latex Balloons
About Latex Balloons .............................................................................................. 10
Inflating and Tying Latex Balloons ...................................................................... 11
Merchandising Anagram Balloons
Displaying Inflated Balloons .................................................................................... 12
Frequently Asked Questions ................................................................................ 18
Anagram Balloon Glossary
Anagram Balloon Glossary .......................................................................... 19–20
Anagram Balloon Gallery ....................................................................................... 21
Reference
Notes ...................................................................................................................................23
Anagram Balloon Helium Chart ........................................................................ 24
Anagram Balloon Bouquet Ideas ......................................................................... 25
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Anagram balloons add a bright touch to
any occasion. They also make a fun gift
or children’s toy, making them a popular
impulse or planned purchase.
To take advantage of sales
opportunities, keep your Anagram
balloon display looking its best. Make
sure products are fully inflated, properly
ribboned, and attractively merchandised.
Also, merchandise Anagram licensed
character balloons with similar
licensed character merchandise
throughout your store and regularly
maintain your Anagram balloon displays
so that they stay neat, attractive and
easy to shop.
Balloon merchandising naturally begins
with the floral department in most
grocery stores. But if your store or
department manager approves, you
can also place Anagram balloons at
the store checkout or in a bakery,
stationery/greeting card, toy or produce
department, to name a few.
When you begin to think
about the connections
between Anagram balloons
and your store’s departments,
you’ll discover a world of
impulse sales opportunities.
So, let your imagination go and watch
your Anagram balloon sales rise!
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Handling Anagram Balloons
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First … a few notes Anagram foil balloons come in Pre-Inflated
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three major categories: (Air-Filled) Product
about foil balloons g
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Anagram foil balloons (cid:79)(cid:82)(cid:0)(cid:17)(cid:25)(cid:2)(cid:0)(cid:83)(cid:84)(cid:65)(cid:82)(cid:83) balloons with a knife. The sharp a
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are made from (cid:115)(cid:0)(cid:51)(cid:72)(cid:65)(cid:80)(cid:69)(cid:83)(cid:12)(cid:0)(cid:74)(cid:85)(cid:77)(cid:66)(cid:79)(cid:83)(cid:0)(cid:65)(cid:78)(cid:68)(cid:0)(cid:79)(cid:84)(cid:72)(cid:69)(cid:82)(cid:0) blade can damage the balloons
specialty formats inside.
a special type of B
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extremely thin plastic 4- and 9-inch circles balloons, just add the stick
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that comes in the box, and l
sheet. The sheets o
merchandise.
Packaged Product o
are coated with a
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metallized finish that A few notes about s
you don’t damage the balloons
gives the balloon a inside. If a package is cut, Product Safety…
crumpled or perforated the
foil-like appearance.
balloon may end up unusable. Anagram International
Foil balloons are also sometimes (cid:115)(cid:0)(cid:36)(cid:79)(cid:0)(cid:78)(cid:79)(cid:84)(cid:0)(cid:83)(cid:84)(cid:79)(cid:82)(cid:69)(cid:0)(cid:80)(cid:65)(cid:67)(cid:75)(cid:65)(cid:71)(cid:69)(cid:68)(cid:0) is dedicated to ensuring
called “mylar” balloons. This is not a products in places that are wet
correct term. Mylar® is a registered or extremely humid, or that that all of our products
trademark owned by DuPont and experience high heat. These meet or exceed federal,
is a different kind of material. conditions can cause printed
For this reason, you should use package and balloon surfaces to state and municipal
the term “foil” instead of “mylar.” adhere to one another. requirements.
Anagram foil balloons are different
Non-Packaged Existing regulations stipulate
from latex balloons in many ways.
The biggest difference is that Product limitations on levels of lead,
flammability, and the presence of
foil balloons can be printed with
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elaborate designs in bright colors.
balloons away from direct rules, Anagram International
Latex balloons can be printed
sunlight. Over time, inks can conducts rigorous testing of its
but the designs and colors must
fade. Keep these balloons in products both internally and with
be simple because they have
their original boxes or in a place a nationally recognized product
to stretch when the balloon is
protected from sunlight. testing organization. Any product
inflated.
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Foil balloons also float much products in places that can Anagram International standards
longer than latex balloons. While become wet, very humid or will not be distributed.
latex balloons last an average of very hot. These conditions can
In the event of a concern about
16-18 hours, Anagram XL® foil cause printed surfaces to stick
the safety of any Anagram
balloons can last up to two to to one another.
International product, please
three weeks.
contact Anagram International
Another important difference of at 1-800-262-6303.
foil balloons is that, unlike latex
balloons, they are not likely to
cause allergic reactions. For this
reason, foil balloons are allowed
in places where latex balloons are
not, such as hospitals and schools.
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First … a few notes Changes in atmospheric pressure
Do:
(weather “highs” and “lows”) also
about helium
affect the difference in density
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between helium and air. In
Helium is a colorless, well-ventilated area.
particular, high pressure can cause
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odorless, tasteless, a helium-filled balloon to seem soft.
cannot fall and injure someone.
For this reason, you should always
non-toxic, inert gas.
check your balloon assortment (cid:115)(cid:0)(cid:35)(cid:76)(cid:79)(cid:83)(cid:69)(cid:0)(cid:84)(cid:72)(cid:69)(cid:0)(cid:86)(cid:65)(cid:76)(cid:86)(cid:69)(cid:0)(cid:79)(cid:78)(cid:0)(cid:84)(cid:72)(cid:69)(cid:0)(cid:84)(cid:65)(cid:78)(cid:75)(cid:0)
When used correctly, after a major change in the weather when it is not in use.
and re-inflate balloons if they (cid:115)(cid:0)(cid:43)(cid:69)(cid:69)(cid:80)(cid:0)(cid:67)(cid:72)(cid:73)(cid:76)(cid:68)(cid:82)(cid:69)(cid:78)(cid:0)(cid:65)(cid:87)(cid:65)(cid:89)(cid:0)(cid:70)(cid:82)(cid:79)(cid:77)(cid:0)(cid:84)(cid:72)(cid:69)(cid:0)
helium is perfectly safe.
appear to have become soft. helium tank.
Helium gas is less dense — and A final factor of balloon lift has to (cid:115)(cid:0)(cid:33)(cid:76)(cid:87)(cid:65)(cid:89)(cid:83)(cid:0)(cid:85)(cid:83)(cid:69)(cid:0)(cid:65)(cid:0)(cid:67)(cid:89)(cid:76)(cid:73)(cid:78)(cid:68)(cid:69)(cid:82)(cid:0)(cid:67)(cid:65)(cid:82)(cid:84)(cid:0)(cid:84)(cid:79)(cid:0)
therefore lighter — than air. The do with the elevation at which a move a tank.
heavier air exerts pressure on the
balloon is inflated. Like water at the (cid:115)(cid:0)(cid:35)(cid:65)(cid:80)(cid:0)(cid:84)(cid:72)(cid:69)(cid:0)(cid:84)(cid:65)(cid:78)(cid:75)(cid:0)(cid:66)(cid:69)(cid:70)(cid:79)(cid:82)(cid:69)(cid:0)(cid:77)(cid:79)(cid:86)(cid:73)(cid:78)(cid:71)(cid:0)(cid:73)(cid:84)(cid:14)
lighter helium and pushes it upward
bottom of a deep pool, air at a low
like a bubble in water. This is what
elevation is more dense than air at Do Not:
causes helium-filled balloons to rise.
a high elevation. Because the air at
The amount of lift or “float” in a higher altitudes (in mountainous (cid:115)(cid:0)(cid:36)(cid:79)(cid:0)(cid:78)(cid:79)(cid:84)(cid:0)(cid:73)(cid:78)(cid:72)(cid:65)(cid:76)(cid:69)(cid:0)(cid:71)(cid:65)(cid:83)(cid:0)(cid:79)(cid:82)(cid:0)(cid:65)(cid:76)(cid:76)(cid:79)(cid:87)(cid:0)
balloon is determined by several areas, for instance) is itself lighter, others to do so!
factors, including temperature, it is less able to lift a balloon. This (cid:115)(cid:0)(cid:36)(cid:79)(cid:0)(cid:78)(cid:79)(cid:84)(cid:0)(cid:76)(cid:69)(cid:65)(cid:86)(cid:69)(cid:0)(cid:65)(cid:0)(cid:84)(cid:65)(cid:78)(cid:75)(cid:0)(cid:85)(cid:78)(cid:65)(cid:84)(cid:84)(cid:69)(cid:78)(cid:68)(cid:69)(cid:68)(cid:14)
barometric pressure and elevation. effect is most dramatic in smaller
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balloons, which contain less helium
When helium becomes cold, its the tank without a regulator
than larger balloons.
molecules contract. This can make attached.
a helium-filled balloon seem “soft” If you are inflating balloons at (cid:115)(cid:0)(cid:36)(cid:79)(cid:0)(cid:78)(cid:79)(cid:84)(cid:0)(cid:83)(cid:84)(cid:79)(cid:82)(cid:69)(cid:0)(cid:84)(cid:65)(cid:78)(cid:75)(cid:83)(cid:0)(cid:65)(cid:78)(cid:89)(cid:0)(cid:80)(cid:76)(cid:65)(cid:67)(cid:69)(cid:0)
and under-inflated. Moving the elevations above 3,000 feet, be where temperatures reach
balloon to a warmer place causes aware that you could experience 125° F or higher.
the helium molecules to re-expand, certain performance issues. Some
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so that the balloon is perfectly filled types of balloons might lean slightly
or untrained individuals to
once again. to one side, and large shapes might
operate a tank.
not pop back up instantly when
caught in a gust of wind.
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Using a Helium Regulator and Tank
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Understanding the Changing a helium tank u
Helium Tank Regulator m
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Most helium tank regulators have Note!
Helium tanks are R
either: 1) separate nozzles for
left-hand oriented: Turn the tank
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foil and latex balloons, or; 2) a
3 knob to the left to open the valve, g
controller with separate settings for
to the right to close it. u
foil and latex balloons. Make sure
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you are using the correct nozzle or 1. Shut the valve on the tank. a
setting before inflating a balloon. t
2. Release any helium in the
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Your helium tank may have one of regulator by depressing the r
many different types of regulators. nozzle (as if you were inflating
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The photo to the left is just one a balloon).
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example. It’s helpful to know that:
3. Loosen the knob on the d
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pushed toward the regulator to move the regulator by turning a
FIGURE 1: HELIUM TANK REVIEW
release helium. counter-clockwise. n
1 – Latex Nozzle
2 – Tank Cylinder Valve (On/Off) (cid:115)(cid:0)(cid:52)(cid:72)(cid:69)(cid:0)(cid:67)(cid:79)(cid:82)(cid:82)(cid:69)(cid:67)(cid:84)(cid:0)(cid:78)(cid:79)(cid:90)(cid:90)(cid:76)(cid:69)(cid:0)(cid:70)(cid:79)(cid:82)(cid:0)(cid:70)(cid:79)(cid:73)(cid:76)(cid:0) 4. Attach the regulator to a new k
3 – Regulator Connector balloons usually has a tapered tip; tank, making sure that the
4 – Foil Nozzle most tips are brass, but some are threads line up.
plastic.
5. Hand-tighten the regulator onto
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separate nozzles or an adjustable
6. Slowly open the cylinder valve
controller, use care filling foil
while standing to one side of
balloons. The balloon valve could
the tank.
become damaged or the balloon
could burst. 7. Make sure that the regulator
gauge registers and that you do
not hear gas leaking.
8. The tank and regulator are now
ready for use.
9. Always close the valve on the
tank when not in use to prevent
FIGURE 2: LATEX NOZZLE
any leaking of helium.
USE WITH CAUTION !
It is not recommended to inflate or
re-inflate a foil balloon using a latex nozzle
as that nozzle could damage the self-sealing
valve on a foil balloon.
FIGURE 3: INCORRECT NOZZLE
DO NOT USE !
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H Never release an Anagram balloon outdoors. Although
it is extremely rare, foil balloons can cause problems if

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It is your responsibility to make sure that helium-filled balloons do
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must attach a ribbon and weight (or attach a ribbon and secure
it to a fixed object). This helps to ensure that the balloon can be
retrieved if it is accidentally released.
Like any discarded item, foil balloons become litter if
not disposed of properly. When you’re finished with an
Anagram balloon, pop it and place it in a secure trash
container.
Note!
In California, all foil balloons must be
weighted individually to keep them from floating away.
In mixed latex and foil bouquets, each individual balloon
must be weighted. Do not use metallized string or
ribbon to attach a foil balloon to a weight.
Attaching Ribbon to Helium Balloons:
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shown in figure 1. Do not tie ribbon around the neck
of a balloon. The valve will not function correctly and
the balloon will deflate.
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opposite the punch hole. Use a heavy-duty clear
adhesive tape. Household adhesive tape may not
securely adhere.
FIGURE 1:
Tie ribbon to balloon tail as shown
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Deciding Which If you’re not sure which weight to if the weight holds it down. If not, i
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Weight to Use use, attach an 8-gram weight to the try a heavier weight designed for m
balloon and then inflate it. Let go of larger balloons or bouquets.
the balloon for a split second to see
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Balloon Category Appropriate Weight l
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Sing-A-Tune®Circles and Hearts; SuperShape™Balloons 25–50 grams
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Foil Star Weight
Balloon Weight Jumbo Circles, Hearts, Stars, Squares 40–60 grams
Attaching an Anagram Reel Weight™ Adding a Reel Weight™ Adapter
A Reel Weight™ is specially designed to be attached An adaptor is needed when balloon sizes are larger
to wire fixtures — such as those in grocery stores — (cid:84)(cid:72)(cid:65)(cid:78)(cid:0)(cid:17)(cid:24)(cid:2)(cid:15)(cid:20)(cid:21)(cid:67)(cid:77)(cid:14)(cid:0)(cid:0)(cid:41)(cid:78)(cid:83)(cid:69)(cid:82)(cid:84)(cid:0)(cid:84)(cid:72)(cid:69)(cid:0)(cid:65)(cid:68)(cid:65)(cid:80)(cid:84)(cid:69)(cid:82)(cid:0)(cid:73)(cid:78)(cid:84)(cid:79)(cid:0)(cid:84)(cid:72)(cid:69)(cid:0)(cid:83)(cid:80)(cid:79)(cid:79)(cid:76)(cid:0)(cid:65)(cid:70)(cid:84)(cid:69)(cid:82)(cid:0)
allowing it to be 'hooked on' and merchandised. A Reel attaching the ribbon to the balloon. If you insert the
Weight™ has two parts: 1) the ribbon spool (below adapter first, you will cover the tape tab.
right); 2) and an adapter (below far right) that fits into
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the spool to weigh down larger balloons.
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Follow these steps to attach a Reel Weight™ to a balloon: the adapter (figure 2).
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opposite the valve opening. Press firmly to make sure
Reel Weight™ Adapter
the tab adheres.
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This will keep ribbons from tangling when you move
balloons to the sales floor.
Reel Weight™
for use with 18" balloons only for use with SuperShapes™
and Jumbos
FIGURE 1 Turn over ribbon spool FIGURE 2: Match notches and grooves FIGURE 3: Snap in adapter
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Inflating a New Anagram Re-inflating an
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1. Gently slide the inflation valve Over time, helium can escape from
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an inch or two onto the helium even a perfectly sealed balloon.
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t regulator nozzle (figure 1). Be A balloon that begins to look
a careful not to tear the valve deflated or “soft” can be re-inflated.
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with the nozzle. Follow the inflation procedures to
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“freshen” the balloon. Also, keep
2. Hold the balloon on the nozzle
I these tips in mind:
with one hand and press the
regulator lever (or push the (cid:115)(cid:0)(cid:53)(cid:83)(cid:69)(cid:0)(cid:84)(cid:72)(cid:69)(cid:0)(cid:83)(cid:65)(cid:77)(cid:69)(cid:0)(cid:82)(cid:69)(cid:71)(cid:85)(cid:76)(cid:65)(cid:84)(cid:69)(cid:68)(cid:0)(cid:72)(cid:69)(cid:76)(cid:73)(cid:85)(cid:77)(cid:0)
nozzle, depending on the kind flow to inflate and re-inflate the
of regulator at your store). balloon.
3. If the balloon makes a (cid:115)(cid:0)(cid:41)(cid:70)(cid:0)(cid:73)(cid:84)(cid:0)(cid:73)(cid:83)(cid:0)(cid:78)(cid:79)(cid:84)(cid:0)(cid:80)(cid:79)(cid:83)(cid:83)(cid:73)(cid:66)(cid:76)(cid:69)(cid:0)(cid:84)(cid:79)(cid:0)(cid:85)(cid:83)(cid:69)(cid:0)
“screeching” noise when filling regulated helium flow, re-inflate
it, adjust its angle so that it the balloon to the point
extends straight out from the of being firm, but not hard.
FIGURE 1: Slide valve onto nozzle
nozzle (figure 2). Over-inflating the balloon can
cause the sealed edges to fail.
4. If your regulator has a foil
Helium foil balloons can last for a
setting, helium will stop flow-
few weeks and can be re-inflated
ing when the balloon is fully
multiple times.
inflated. If your regulator does
not have a foil setting, you will
need to visually determine Troubleshooting
when the balloon is fully
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inflated. Fill the balloon until
appears to lose helium right
it is firm, but not hard. Over-
away, it could be that the valve
inflating a balloon can cause
has not fully closed. Re-inflate
the sealed edges to fail.
the balloon, smoothing the
5. Remove the balloon from the neck of the balloon with your
regulator nozzle. The valve will fingers to make sure it seals. If
FIGURE 2: Hold balloon directly out close on its own and prevent the balloon still does not stay
from nozzle the helium from escaping. inflated, do not merchandise it.
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pressure can affect the
appearance of inflated balloons.
SuperShape™, InLiners™and Insider™ balloons
Always check your Anagram
may have more than one inflation point, or may balloon displays for “soft”
balloons after strong storms
have an inflation point someplace other than the or significant changes in the
weather.
balloon tail. To find the inflation point on these
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balloons, look for the small gray or silver circle(s)
are designed to play upon
inflation. This is normal and not
at the edge of the balloon.
a product defect.
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Insider™ balloons have two inflation
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points (see example, figure 1). They

must be inflated as follows: H
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1. Partially inflate the clear
l
outer balloon with a very small i
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amount of helium. (Allow only
m
one second of inflation time.
If you add too much helium,

the inner balloon will not have B
room to inflate). a
multi-
balloon l
2. Completely inflate the inner l
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balloon.
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3. Finish inflating clear outer n
balloon. s
FIGURE 2
You must use care 1. Make sure your 3. When the main
when inflating a regulator is set to balloon is inflated,
multi-balloon (see the foil position, the second and
example, figure 2). If it so that the any additional
is not handled gently, balloon will not balloons will also
it can tear during inflate too fast. start to inflate.
inflation. Follow these Multi-Balloons
2. Inflate the balloon
steps for best results: typically have two
slowly until the
inflation points.
main balloon
inflates fully.
multiple
inflation
points
If you must inflate a multi-balloon using
unregulated helium flow, use extra caution.
Follow the steps above, but use a minimal
flow to fill the balloon as slowly as possible.
FIGURE 1
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First … a few notes on helium tank use, please refer to balloon will usually float for 16
page 5 of this manual. to 18 hours. However, filled with
about latex balloons
air the same size balloon will
A properly inflated latex balloon
remain inflated for many weeks.
Latex balloons are is neither round nor pear shaped.
made from 100 percent A round balloon is considered (cid:115)(cid:0)(cid:44)(cid:65)(cid:84)(cid:69)(cid:88)(cid:0)(cid:66)(cid:65)(cid:76)(cid:76)(cid:79)(cid:79)(cid:78)(cid:83)(cid:0)(cid:84)(cid:79)(cid:0)(cid:66)(cid:69)(cid:0)(cid:73)(cid:78)(cid:109)(cid:65)(cid:84)(cid:69)(cid:68)(cid:0)(cid:84)(cid:79)(cid:0)
under-inflated. One that is pear less than 9 inches in diameter
pure and natural latex. shaped (bulging out at the bottom) should be filled with air. If filled
Latex is a substance is considered over-inflated. with helium, they will float for
only a very short time.
harvested from the Over- or under-inflating a latex
(cid:115)(cid:0)(cid:52)(cid:69)(cid:77)(cid:80)(cid:69)(cid:82)(cid:65)(cid:84)(cid:85)(cid:82)(cid:69)(cid:0)(cid:67)(cid:72)(cid:65)(cid:78)(cid:71)(cid:69)(cid:83)(cid:0)(cid:67)(cid:65)(cid:85)(cid:83)(cid:69)(cid:0)
balloon will reduce its float time, so
bark of a rubber tree, the helium inside a balloon
it is important to inflate your latex
to expand or contract. Latex
so you will sometimes balloons properly, as shown below.
balloons are designed to expand
hear it called
Here are a few other things that well beyond their listed size.
“latex rubber.” you should know about the proper This allows them to adjust to
inflation of latex balloons. dramatic temperature changes as
Because it is a natural substance, long as they are inflated to the
latex breaks down relatively quickly correct size in the first place.
under normal environmental
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conditions. Latex balloons
cool conditions and shorter in
are completely photo- and
warm conditions.
biodegradable.
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shorter the float time will be for
Inflating a Latex Balloon
a latex balloon.
INCORRECT CORRECT INCORRECT
Latex balloons are most often
used as a complement to Anagram (cid:115)(cid:0)(cid:36)(cid:85)(cid:69)(cid:0)(cid:84)(cid:79)(cid:0)(cid:84)(cid:72)(cid:69)(cid:0)(cid:68)(cid:73)(cid:70)(cid:70)(cid:69)(cid:82)(cid:69)(cid:78)(cid:67)(cid:69)(cid:0)(cid:73)(cid:78)(cid:0)
foil balloons in a decorator properties between air and
arrangement or a balloon bunch. helium, an air-filled latex balloon
Depending on how a latex balloon will last much longer than a
is to be used, it can be filled with helium-filled one. When filled
either air or helium. For instructions with helium, an 11-inch latex
10
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