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About Bahauddin Zakariya University, Multan: Assignment
This document provides an overview and analysis of an academic article on the role of entrepreneurial marketing in new technology ventures' first product commercialization. It discusses key concepts from the original article such as entrepreneurial marketing, market orientation, and exploratory and exploitative innovation. The summary explores how entrepreneurial marketing differs from conventional marketing approaches and is more informal, risk-taking, and opportunity-focused. It also examines models of market orientation and how exploratory and exploitative innovation can both positively impact organizational performance.
Detailed Information
| Author: | ['Muhammad Ali Raza'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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