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About Bachelor'S Thesis: Customer Loyalty
This bachelor's thesis examines strategies that companies use to maintain customer loyalty and the benefits of keeping customers loyal. The thesis was written by Sara Gustavsson and Erica Lundgren at Luleå University of Technology. It focuses on describing loyalty strategies used by companies, explaining how they are implemented, and identifying specific loyalty-building activities. It also analyzes the benefits of maintaining loyal customers for both companies and customers. The research included a case study of a Swedish retailer in Luleå, where the head of the department store was interviewed. The results showed that companies now recognize the importance of customer loyalty through loyalty programs and efforts to retain customers.
Detailed Information
| Author: | ['Adrianne Mae Almalvez Rodrigo'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 54 |
| Language: | English |
| Format: | |
| Price: | FREE |
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