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About Bachelor Thesis - Li Ying 1050884 PDF
This thesis analyzes the marketing strategy of Jiangxi Chenxin Pharmaceutical Company. It aims to design a marketing plan to help the company strengthen its brand and become more successful. The author conducted interviews and a questionnaire for case study research. An internal analysis, PESTLE analysis, and SWOT analysis were performed. The resulting marketing strategy plan is based on these analyses and aims to address problems identified during the company's changing role. The thesis consists of sections on introduction, theoretical framework, research methodology, analysis and results, and conclusions.
Detailed Information
| Author: | ['HaddadAkrem'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 47 |
| Language: | English |
| Format: | |
| Price: | FREE |
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