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About B70.2121 Lesh
This document provides an overview of the Financial Services Marketing course taught at New York University. The course aims to help students learn how to apply marketing strategies and tools in different financial services businesses. It will cover branding, alternative marketing strategies, specific marketing tools used in the industry, and the degree to which marketing is applied across financial services. The course format includes lectures, case studies, readings, and a final paper. Students will complete two case write-ups, participate in class, and submit a final integrative paper synthesizing their learnings from across the course materials.
Detailed Information
| Author: | ['karan.jindall7401'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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