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Download b2b Social Tech Marketing by ['Franz Schreiber'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About b2b Social Tech Marketing
The document discusses which social media channels are most effective for reaching technology buyers. It finds that while tech purchasers use Facebook and YouTube frequently, those may not be the best channels for tech marketers. LinkedIn emerges as a top lead generation tool, with 45% of B2B marketers acquiring customers from it. Blogs are identified as the most important social media platform, as they provide backbone content for other channels and can drive new business. Regional differences in social media usage are also noted. The key recommendation is that tech marketers need customized strategies for each social channel rather than treating them as one.
Detailed Information
| Author: | ['Franz Schreiber'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 13 |
| Language: | English |
| Format: | |
| Price: | FREE |
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