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About B. Chapter 4 Mpu22012 2020
This document provides an overview of small business management and planning. It discusses the importance of developing a business plan with standard sections like executive summary, marketing plan, operational plan, and financial plan. It also covers human resource functions like planning, job analysis, recruitment, training and development. Key elements of an organizational plan are described, including vision, mission, structure and SWOT analysis. The marketing plan section emphasizes the importance of marketing and discusses concepts like market segmentation and the 4Ps of marketing.
Detailed Information
| Author: | ['Prasanna Devi Palanesamy'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 79 |
| Language: | English |
| Format: | |
| Price: | FREE |
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