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About B. Chapter 2 Mpu22012 2020
This document discusses sources of entrepreneurial ideas and techniques for generating new business ideas. It covers primary sources like observation, experiments, interviews and surveys. Secondary sources include existing data, references and media. Idea generation techniques are explained, like brainstorming, mind mapping and lateral thinking. The process of generating and evaluating ideas is outlined as recognizing customer needs, scanning the environment, self-assessment and choosing opportunities. Finally, ideas are transformed into business opportunities using the Business Model Canvas framework of 9 building blocks.
Detailed Information
| Author: | ['Prasanna Devi Palanesamy'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 32 |
| Language: | English |
| Format: | |
| Price: | FREE |
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