automating adwords with time-saving scripts

30 Pages·2017·2.15 MB·English

by  Julia Rizio

AUTOMATING ADWORDS
WITH TIME-SAVING SCRIPTS
FEBRUARY 28, 2018
AGENDA SPEAKERS
WHY USE SCRIPTS
STEVE MURPHY
4 SCRIPTS TO USE
DIRECTOR OF MARKETING
LIVE DEMO
WHERE TO FIND THEM
Q&A
MANISH MOHAN
HEAD OF PAID MEDIA
DECODING WHAT MAKES PEOPLE CLICK
PAID SEARCH | SEO | DISPLAY
PAID SOCIAL | AMAZON | MARTECH
ABOUT NETELIXIR
OUR TEAM: 120+ fanatically
analytical search marketers,
operating in three countries.
OUR VALUE: We help you own the
search bar with our high touch, high
tech approach to online customer
acquisition.
OUR PARTNERSHIPS:Google
Premier Partner, Bing Select
Agency, & UPS Exclusive Partner.
E
Z
I
M
S
F
S O TI
E
P
L
N O
D
N O
O
E I
T
T
A
Y
S
L N
R
R
I O
B
A
M
T
E
C
N O
A

A C
F
{ But what is a script? }
A snippet of JavaScript code designed to execute
commands directly in AdWords.
THAT’S WHERE
SCRIPTS COME IN
Requirements:
• A background in JavaScript
• An active AdWords account
• Larger account that doesn’t make sense to
update manually
THE PERKS OF USING SCRIPTS
Pull in data from external sources like
Extend the capabilities of AdWords
inventory, conversions, etc.
Make changes across your entire
Push out data to external sources –
account, a subset of your account, or
like email alerts, reports, etc.
multiple accounts.
POLL:
WHAT ADWORDS TASKS DO YOU
WISH YOU COULD AUTOMATE?
4 SCRIPTS YOU SHOULD
BE USING RIGHT NOW