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About Augmented Reality For Marketing: An Iab Playbook
The document provides an overview of augmented reality (AR) and its growing use in marketing. It defines key AR terms and technologies. Major drivers of AR adoption are rising consumer awareness fueled by popular apps and games, as well as technological advancements. Current AR applications include social media, gaming, retail, and advertising. The document aims to educate brands on AR's benefits and provides guidance on getting started with AR marketing campaigns and measuring their effectiveness.
Detailed Information
| Author: | ["Maurice San'z"] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 34 |
| Language: | English |
| Format: | |
| Price: | FREE |
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