Download Assignment-Paid Owned Earned Media Framework: Digital Marketing PDF Free - Full Version
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About Assignment-Paid Owned Earned Media Framework: Digital Marketing
This document discusses the Paid Owned Earned (POE) media framework for digital marketing. It defines paid media as advertising paid for by the company, owned media as company-controlled properties like websites and blogs, and earned media as word-of-mouth promotion through social sharing and links. The document provides examples of tools and strategies for each type of media, and emphasizes the importance of balancing all three approaches for an effective marketing mix. It also includes a case study of how cosmetics retailer Sephora uses POE media in its digital marketing.
Detailed Information
| Author: | ['Ranjana Kejariwal'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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