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About Asante 2018 The-Impact-of-a-Sustainable-Competitive-Advantage-on-a-Firm's-Performance
The document discusses a study on the impact of sustainable competitive advantage on firm performance using Coca-Cola Ghana Limited as a case study. The study collected data from 356 employees and stakeholders of Coca-Cola Ghana. The results from a structural equation model revealed that sustainable competitive advantage positively impacts organizational performance. Additionally, resources and competitive environment were found to directly impact firm performance and moderate the relationship between strategy and performance. Finally, the study confirmed a positive relationship between human resource strategy and firm performance. In conclusion, the study determined that a firm's strategy, resources, competitive environment, and human resource strategies undeniably impact sustainable competitive advantage and firm performance.
Detailed Information
| Author: | ['ayu'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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