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<span>Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria entender quais são os fatores que levam uma pessoa a dizer “sim” a um pedido e que técnicas exploram melhor esses fatores. </span><span><br></span><span>Reunindo dados das mais recentes pesquisas científicas sobre o assunto, histórias de gente comum e a experiência adquirida ao se infiltrar em organizações que treinam os chamados “profissionais da persuasão”, Cialdini criou uma obra acessível, informativa e indispensável a todos aqueles que querem saber como influenciar pessoas e, ao mesmo tempo, se defender dos manipuladores. </span>
Detailed Information
| Author: | Robert B. Cialdini [Cialdini, Robert B.] |
|---|---|
| Publication Year: | 2012 |
| ISBN: | 8575428098 |
| Language: | other |
| File Size: | 1.705 |
| Format: | |
| Price: | FREE |
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