ARTISTRY Skincare Guide

128 Pages·2015·28.3 MB·English

ARTISTRY®
SKINCARE GUIDE
2016–2017
TABLE OF CONTENTS
4 Artistry™ Timeline
6 The Artistry™ Brand
8 Artistry™ Experts
10 Artistry® Skincare Collections
12 Skincare Life Stages
19 Artistry™ Skincare Recommender DISCOVERY
20 Artistry® 4-Step Regimen
We search the globe to
21 How to Apply Cleanser, Toner, and
Treatment Products discover nature’s precious and
beneficial ingredients.
22 How to Apply an Eye Cream
All to give your skin the
23 How to Apply a Face Cream or Lotion
ultimate care it deserves.
24 Artistry™ Selling System
28 Artistry™ Selling Methods – Individual,
Drop & Shop, Small Group, Large Group
30 Artistry™ Sampling
32 Artistry™ Conversation Starters
36 Artistry® Hydrating Skincare
IMAGINATION
50 Artistry® Luxury Skincare
58 Artistry® Professional Treatments Imagining the future of beauty,
68 Artistry® Brightening Skincare the Artistry™ brand has access
to a global network of over
80 Artistry® Anti-Aging Skincare
900 scientists, engineers,
96 Artistry® Basic Skincare
and trend seekers to exchange
104 Artistry® Men Skincare
groundbreaking ideas to
112 Artistry™ Resources forecast what’s next in beauty.
114 Artistry™ Online Education
116 Artistry™ In the News
117 Artistry™ Social Media
118 Artistry™ Skincare Trend
120 Synergies Between the Artistry™
and Nutrilite™ Brands INVENTION
126 Skin Structure
128 Glossary of Terms Our invention of tomorrow’s
technologies today always puts
131 Brand Advocates
performance first,
moving us ahead with
the most scientifically
advanced beauty solutions.
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ARTISTRY®
SKINCARE GUIDE
THANKS TO YOU, FORWARD BEAUTY IS BECOMING
A REALITY FOR WOMEN AROUND THE WORLD
The Artistry™ brand is a cornerstone of your Amway independent
business. With your unwavering commitment to Forward Beauty and
personalized customer service, you hold the power to help every woman
realize her most beautiful self.
The Artistry™ Skincare Guide is designed to help you move your beauty
business forward. This comprehensive guide has all the information
you need to confidently share and sell Artistry® skincare. It enables you
to build credibility for your beauty business, better connect with
customers, and best sell Artistry™ products by sharing their premier
features and benefits.
Inside these pages, you’ll discover the Artistry Ideal Radiance®
Collection. With breakthrough technology and seven targeted formulas,
this exclusive skincare regimen reveals more even-toned skin that
radiates youth – what an exciting enhancement to your Artistry™
product portfolio!
You’ll also see more of actress Teresa Palmer, the global face of the
Artistry™ brand. Not only beautiful but also accomplished and confident,
Teresa exudes Forward Beauty. Selecting her as our single, consistent,
recognizable face enhances prestige and credibility, further elevating the
Artistry™ brand with women around the world.
This guide empowers you to become a beauty expert for your
customers. With your guidance, they will take their skincare and
cosmetic regimens to new heights to reveal their most youthful, radiant
beauty. And it all begins with you.
Prestige beauty deserves premium service.
Enhance your beauty business with insider product tips, expert beauty advice,
and business support from a specially trained beauty expert. It’s a new level of
support for your beauty business. Because you’re in business for yourself,
not by yourself.
Call Amway Customer Service at 800-253-6500 in the U.S. or
800-265-5470 in Canada. Hours are Monday–Friday, 8 a.m. to midnight, and
Saturday, 8:30 a.m. to 5 p.m. ET.
For more information in the U.S., visit Amway.com; in Canada, visit Amway.ca. 3
TIMELINE
BEAUTY THROUGH THE YEARS
1950s 1960s 1970s 1980s
• Edith Rehnborg, wife • Amway acquires • Nutrilite distributors • Artistry™ products continue
of Nutrilite founder Edith Rehnborg and Amway Corporation to be manufactured at
Carl Rehnborg, Cosmetics, adapting co-founders Rich DeVos Nutrilite in California.
introduces her own line it and renaming it and Jay Van Andel
• Research and
of cosmetics. the Artistry™ brand. purchase Nutrilite.
development activities
• Artistry® skincare and move to Ada, Michigan.
cosmetics enter the
• A modern, state-of-the-art
international market in
cosmetics plant opens in
Australia, Hong Kong,
Ada, facilitating expert
Malaysia, France, the
quality control and
Netherlands, the
exacting standards in
United Kingdom,
manufacturing processes.
and West Germany.
HOW TO TALK ABOUT
the Artistry™ timeline
The heritage of the Artistry™ brand started in the 1950s with an
entrepreneurial husband-and-wife team who went beyond boundaries
to bring together science, nutrition, and art to inspire revolutionary
beauty breakthroughs. Today, the Artistry™ brand is still leading the
way with the most scientifically advanced beauty solutions.
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ARTISTRY®
SKINCARE GUIDE
1990s 2000s 2010s
• Cosmetics facility in • The Artistry™ brand • The Artistry® Intensive
Ada expanded to expands into Norway, Skincare Collection is created
accommodate Sweden, Finland, to deliver professional-level,*
increasing sales of Denmark, Croatia, anti-aging benefits at home.
Artistry™ products. South Africa, India,
• The Artistry® Creme LuXury
Singapore, Venezuela,
• The Artistry™ brand Collection debuts with
Russia, Ukraine, A
expands its worldwide exclusive youth-renewing R
and Haiti. T
market to include CellEffect Technology. I
S
Indonesia, Portugal, • The Artistry™ brand T
• The Artistry Youth Xtend® R
Poland, Argentina, establishes the Collection is introduced Y™
Czech Republic, Scientific Advisory
to address the first signs B
Slovakia, and Uruguay. Board and directly R
of aging. A
• The Artistry™ brand is supports advanced N
collaborative research • The Artistry Ideal Radiance® D
among the world’s
at New York University. Collection reveals three
top five, largest-selling,
dimensions of radiance:
premium skincare
even tone, translucency
brands, based on a
(inner glow), and luminosity
Euromonitor International
(outer glow).
Limited study of global
retail sales. • The Artistry® Men Collection,
a complete line of skincare
created exclusively for him,
is introduced.
• The Artistry Hydra-V®
Collection is introduced,
offering 24-hour, balanced
hydration for every skin type.
• The Artistry Supreme LX™
Collection replaces Artistry®
Creme LuXury as the pinnacle
of rejuvenated beauty – skin
acts up to 15 years younger.
*Results not equal to surgical/cosmetic procedures.
For more information in the U.S., visit Amway.com; in Canada, visit Amway.ca. 5
Global leader in premium beauty
> PREMIUM
The Artistry™ brand is a leading
> CLINICALLY TESTED
direct-selling skincare and
All Artistry™ products
cosmetics brand holding recognition
are clinically tested and
in the premium beauty category.
guaranteed to perform.
> PERFORMANCE
More than 50 years of experience
> INNOVATION
and over $1.4 billion in global
Over 250 patents and sales annually.
patents pending in the
> DISTINGUISHED BY QUALITY
skincare field.
Artistry® skincare exceeds quality
standards and contains only the
> SATISFACTION best ingredients.
GUARANTEED
> WORLDWIDE MARKET
180-day, 100% Customer
Sold in over 50 countries and
Satisfaction Guarantee.* If territories worldwide exclusively
you do not absolutely love by Amway Independent
your Artistry™ products, Business Owners.
we’ll refund your money.
> SCIENTIFIC ADVISORY BOARD
International skin research experts
work with Artistry™ scientists to
conquer visible signs of aging.
*Exclusions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.
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ARTISTRY®
SKINCARE GUIDE
PREMIUM STATUS
PREMIUM CUES THAT REINFORCE THE ARTISTRY™ BRAND
AS A PREMIUM BRAND TO YOUR CUSTOMERS
U.S. consumers look for specific premium cues. These premium attributes help them
distinguish between premium brands and mass brands when choosing skincare. Here is how
you can help reinforce premium brand, product, and service cues in your business:
BRAND CUES
Reliable, Guaranteed
Exclusivity Endorsed
by Trusted Sources
A
R
PRODUCT CUES T
I
S
Natural and Safe T
R
Prestige Products Y
™

Innovative Ingredients B
R
Third-Party Clinical Testing A
N
D
SERVICE CUES
Artistry™ Skincare Recommender
Availability of Samples
Customized Service
THE ARTISTRY™ BRAND ICON
The icon is a fluid and dynamic
symbol to represent the graceful
nature of the brand and the
Artistry™ woman.
For more information in the U.S., visit Amway.com; in Canada, visit Amway.ca. 7
MEET THE EXPERTS
ARTISTRY SCIENTIFIC ADVISORY BOARD
The Artistry Scientific Advisory Board is composed of leading international experts in
skin-health research who actively consult with Artistry™ scientists to ensure that the technologies
of future products are on the leading edge of skin health.
Diane Thiboutot, M D Patricia Ogilvie, M D
Professor and Vice Chair of Skin Concept Institute for
Dermatology Research Dermatocosmetics; Private
Clinic for Dermatology and
Laser Medicine
Gary J Fisher, Ph D Soyun Cho, M D , Ph D
Photobiology and Aging Skin Research Department of Dermatology,
Laboratory, Co-Director of Laser and Seoul National University
Cosmetic Dermatology Research,
and the Harry Helfmann Professor
of Molecular Dermatology in the
Department of Dermatology at the
University of Michigan Medical School
John Pawelek, Ph D Wei Lai, M D , Ph D
Laboratory Associate/Research Faculty, Professor and Chairman of the
Department of Dermatology and the Department of Dermatology,
Yale Cancer Center, Yale University 3rd Affiliated Hospital
School of Medicine
Kenneth Kornman, D D S , Ph D
Chief Executive Officer, President,
and Chief Scientific Officer,
Interleukin Genetics
HOW TO TALK ABOUT
the Artistry Scientific Advisory Board
The Artistry Scientific Advisory Board consults on
technologies for the Artistry™ brand to ensure that the brand
continues to push beauty forward.
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ARTISTRY®
SKINCARE GUIDE
MICHELLE D’ALLAIRD, YOU AS THE EXPERT
ARTISTRY™ BRAND MASTER
You have an opportunity to create the Artistry™
SKIN HEALTH EDUCATOR brand difference by offering personalized
A successful entrepreneur, Michelle D’Allaird service unmatched by any beauty counter in
owns and operates the Aesthetic Science the world.
Institute in New York. CIDESCO, an
internationally acclaimed beauty training
association, has ranked Michelle a Diplomat,
the most advanced certification in the
field of aesthetics. Michelle shares this I will
honor with only 350 others in the U.S.
A
R
T
I
I will embody Artistry™ S
T
R
Forward Beauty. Y
™

B
R
I will create unmatched A
N
personalized service. D
I will form a trusting relationship
Michelle’s areas of expertise include: with my customers.
• Aging skin and hyperpigmentation
I will celebrate each and every
• Skin physiology and disorders
woman as her own work of art.
• Medical aesthetics training and education
• Curriculum development
WATCH. LEARN. SELL.
Michelle is featured in many Artistry™
educational videos that can help you
become an expert on Artistry™ products,
so you can confidently share them with
your customers.
For more information in the U.S., visit Amway.com; in Canada, visit Amway.ca. 9
SKINCARE COLLECTIONS
With six scientifically advanced, targeted skincare collections, the Artistry™ brand meets
your customers’ individual skincare needs Refer to the skincare chart on Amway com
Hydration $$ Artistry Hydra-V® Collection
Balanced hydration is the key to beautiful skin of all types.
Refresh: Pure Norwegian fjord water is encapsulated in our
Artistry Hydra-V® Liposome to release hydration deep into skin.
Replenish: As part of our Hydra Complex, nutrient-rich Himalayan
pink rock minerals help deliver and retain water.
Revitalize: Hawaiian acai berries, combined with our Moisturizing
Liposome, deliver lasting hydration for up to 24 hours.*
*When used with Nourishing Gel Cream.
Anti-Aging $$$ Artistry Youth Xtend® Collection
Anti-aging skincare that targets early visible aging like fine
lines and wrinkles.
Protect: African baobab fruit extract from the “tree of life” helps to
protect with soothing conditioners to help restore radiance and clarity,
along with acerola cherry sourced from our own certified organic
Nutrilite farms.
Repair: Micro-X6 Peptide helps repair the appearance of past damage.
Artistry™ scientists discovered this mighty mini peptide, which consists
of six amino acids, that helps smooth and diminish the look of fine lines
and wrinkles.
Revitalize: LifeSirt Mediterranean botanical extract nourishes skin cells,
so skin looks younger and more radiant.
Brightening $$$ Artistry Ideal Radiance®
Brightening skincare that targets early visible aging like uneven
skin tone and hyperpigmentation.
Protect: Multiflora Blend includes skin-perfecting flower extracts to help
brighten skin.
Correct: 100% pure pearl protein evens skin tone to treat visible dark
spots and discolorations.
Prevent: 3D Brightening enhances ingredient delivery and targets the
deepest surface level. It helps prevent visible discoloration by soothing
irritation and preventing dehydration.
(UV Protect SPF 50+ not available in Canada)
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