ARTISTRY Intensive Renewing Peel

26 Pages·2011·12.39 MB·English

by  Trial User

ARTISTRY™
Intensive Skincare
Renewing Peel
Fresher, radiant,
more youthful-looking skin
OVERVIEW OF PRESENTATION
The brand. The innovation
The Intensive Skincare Renewing Peel customer
A safe at-home answer to professional treatments
How our skin works
How the Intensive Skincare Renewing peel works
with your skin
Performance results
FAQs
ARTISTRY™ Intensive Skincare Range
Objective: To achieve a targeted anti-ageing benefits
formulated with highly effective benefits
ARTISTRY™ Intensive Skincare Range is ARTISTRY’s answer
to professional treatments.
It can be expressed as:
• An at-home alternative to professional treatments
• Problem solvers: targeted to address signs of ageing
• Intensive treatments that deliver targeted benefits
Inspiration
Professional Treatments
ARTISTRY™ Scientific Advisory Board, made up of
leading dermatologists and skin researchers, inspired
the creation of products that could deliver the same
targeted anti-ageing benefits as professional treatments,
but in the convenience of your own home.
Unmet Consumer Needs
Since there are an increased number of people seeking
the results delivered by professional treatments and line
fillers, intensive consumer research was conducted.
We found a great unmet consumer need. Many
consumers didn’t believe they could achieve ‘instant’
results from an in-home anti-ageing product. This led to
the development of the Artistry Intensive Skincare
range.
Fragrance
Newly-created especially for this exceptional innovation
Sparkling Citrus and Fresh Herbal Notes
Blended with Juicy Cassis
White Floral Heart of Rose, Jasmine and
Lily of the Valley
Exotic, Creamy Woods Blended with
Rare Amber and Soft Peach
Package
Newly-created especially for this exceptional innovation
• First design of its kind in
artistry™
• 20ml airless pump
• 72 manufacturing steps to
create pump package
MAIN MENU
Target Customer
30 Years and Older
Anyone seeking youthful skin will be interested in the Renewing Peel. In fact, even those
in their 20’s may want to use it to help with roughness or dryness. Typically Renewing
Peel customers are women age 30 and older.
Involved in a skincare routine
Renewing Peel customers are women who are currently involved in a skincare routine and
concerned about the signs of ageing. One of the first signs of ageing is rough skin. Many
women start to notice rough skin around the age of 30. Because of this, minimizing rough
skin is a universal need for all skin types.
Wants to prevent and minimize the signs of ageing
The typical customer is someone who wants to prevent and minimize signs of ageing, like
rough skin. These women are looking for smoother, softer, and more-youthful looking
skin.
Interested in professional peel benefits in at-home treatments
Renewing Peel customers are also interested in professional peel benefits in a convenient,
at-home treatment. They will not leave their beauty to chance and demand products that
deliver maximum results.
You may refer to the “Product Selling Guide” for further information
Target Customer
Starting the conversation
• Identify what benefits will interest your customer
• Ask about skin concerns your customer may have
• Discuss benefits that meet these needs
Create a testimony
• Try the Renewing Peel for yourself
• Write down how you feel before; after one application and after six weeks
of application
• Share your experiences with your customers
Find 10 potential customers
• Identify ten customers who might like the Renewing Peel
• Plan a conversation and schedule meetings with each
ARTISTRY™ Regimen
1. Cleanser
Intensive Renewing PEEL
2.
3. Toner
4. Treatment /Serum
5. Cream/Lotion
Cross-selling
The Intensive Skincare Renewing Peel:
• Can be used with any skincare
routine
• Is more effective when used with
other ARTISTRY™ skincare products
• Enhances the benefits of other
ARTISTRY™ skincare and colour
products
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