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About Artificial Intelligence and Transforming Digital Marketing-Springer (2023)
This document is the preface to a book titled "Artificial Intelligence and Transforming Digital Marketing". The book contains 100 chapters divided into 5 parts that examine the use of artificial intelligence in digital marketing, business, healthcare, education and other fields. The preface notes that AI has become essential for data collection, analysis, audience targeting and setting marketing strategies. While AI is proving to be an effective marketing tool, questions remain around its sustainability and ethical use with digital marketing transformations. The book aims to provide research and insights to help effectively integrate AI and digitalization in marketing strategies in a sustainable manner.
Detailed Information
| Author: | ['Jason'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 1145 |
| Language: | English |
| Format: | |
| Price: | FREE |
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