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About Article 1189APPLICATION OF TRANSACTIONAL ANALYSIS IN BULLWHIP EFFECT ANALYSIS
This document discusses using transactional analysis to analyze the bullwhip effect in supply chains. It begins by introducing the bullwhip effect and how lack of coordination between supply chain participants can lead to profit losses. It then discusses how transactional analysis, a theory that analyzes human interactions, could provide a framework for understanding communication problems between supply chain members. The paper describes using a beer game simulation with students to demonstrate the bullwhip effect and how transactional analysis concepts may help diagnose social interactions and supply chain coordination issues. The hypothesis is that transactional analysis could improve understanding of communication problems in supply chains.
Detailed Information
| Author: | ['Biljana Panic'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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