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About Article 1 - What Is The Right Supply Chain For Your Product
The document discusses the relationship between a product's distribution and its market share. It notes that distribution defines the choices available to consumers, and that consumers may compromise and choose an alternative if their preferred brand is not available. Market leaders tend to have more leverage with retailers due to higher consumer demand pulling products into distribution. The document also discusses frameworks for modeling the interaction between consumer preferences and behaviors, retailer choices, and manufacturer marketing activities as both "push" and "pull" effects.
Detailed Information
| Author: | ['Emile Janssens'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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