Table Of ContentSpringer Proceedings in Business and Economics
Sebastian Văduva
Ioan Fotea
Lois P. Văduva
Randolph Wilt Editors
Applied Ethics for
Entrepreneurial Success:
Recommendations for
the Developing World
2018 Griffi ths School of Management
Annual Conference (GSMAC) on
Business, Entrepreneurship and Ethics
Springer Proceedings in Business and Economics
More information about this series at http://www.springer.com/series/11960
Sebastian Văduva • Ioan Fotea
Lois P. Văduva • Randolph Wilt
Editors
Applied Ethics
for Entrepreneurial Success:
Recommendations
for the Developing World
2018 Griffiths School of Management Annual
Conference (GSMAC) on Business,
Entrepreneurship and Ethics
Editors
Sebastian Văduva Ioan Fotea
Griffiths School of Management Griffiths School of Management
Emanuel University of Oradea Emanuel University of Oradea
Oradea, Romania Oradea, Romania
Lois P. Văduva Randolph Wilt
Emanuel University of Oradea College of Business and Communications
Oradea, Romania Concordia University Texas
Austin, TX, USA
ISSN 2198-7246 ISSN 2198-7254 (electronic)
Springer Proceedings in Business and Economics
ISBN 978-3-030-17214-5 ISBN 978-3-030-17215-2 (eBook)
https://doi.org/10.1007/978-3-030-17215-2
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Preface
The GSMAC 2018 Conference, organized by the Griffiths School of Management
and IT within Emanuel University of Oradea, explores the theme of Applied Ethics
for Entrepreneurial Success.
From a superficial perspective, entrepreneurial behavior does not amalgamate
well with ethical behavior. Entrepreneurship is oftentimes perceived as “success at
all cost” with disregard to the interest of various stakeholders and sometimes even
the law. Ethics is sometimes viewed as metaphysical, having little to do with busi-
ness and organizational financial success, an ideal state never to be achieved. Both
concepts are relatively new research topics in the developing world, an area of the
global economy that is expected to contain most of the population growth over the
next few decades.
The present volume attempts to present various ethical and entrepreneurial situ-
ations—mainly from a Eastern European perspective—but with global applicabil-
ity. Furthermore, it does not limit itself strictly to the business world; rather, it
reaches into the nonprofit and the governmental sectors. It investigates certain social
phenomena and their impact upon the general understanding and applicability of
entrepreneurship and ethics in an attempt to offer some lessons to the developed
world.
In emerging economies, entrepreneurship is oftentimes associated with a nega-
tive image, and entrepreneurs are seen in a detrimental light. As a result, it is impor-
tant to underline the importance and the role of entrepreneurship in the development
of an economy and the success of a company. Ethical decisions are a significant part
of an organization, and ethical behavior impacts organizational culture. Beyond the
moral aspects associated with business ethics, companies that practice ethical
demeanor have an increase in profitability due to the fact that investors, employees,
and consumers seek out companies that engage in fair practices.
This volume brings together different themes that pertain to the discussion on
entrepreneurship, ethics, and business. The subject of medical ethics is debated in
articles that highlight the importance of ethical behavior in healthcare organiza-
tions and the diverse aspect that can impact the medical world, a theme debated in
the article “Exploring nursing team conflict Health Care Team Interactions.”
v
vi Preface
The subject of business education and ethics is explored through articles such as
“Indicators system for quality assurance in higher education within the economic
field” and “Customer focus in European higher education systems.” These researches
offer an outlook regarding the current trends and influences that shape the higher
education arena in the economic and business field.
An essential aspect in business ethics is the relationship between employers and
employees and the way in which the ethics of both can positively impact a firm’s
success. The study Is the employees’ performance appraisal process different in the
large Romanian companies? An empirical research analyzes the key characteristics
that improve organizational performance: the employees’ motivation and productiv-
ity. New perspectives in performance management. Appraising employees based on
computer usage patterns proposes to find and apply certain patterns in top perform-
ers’ behavior to other employees and through data analysis, to try and improve
employee performance.
Ethics in business is a debated topic, and it is considered to be one of the most
important aspects of long-term success. The study Exploring the Identity of Family
Businesses and its Role in Stakeholder Relations highlights the challenges and
opportunities family firms have in leveraging their unique identity to create distinc-
tiveness and obtain a competitive advantage.
On the topic of consumer behavior, the article Millennials versus Gen Z: online
shopping behavior in an emerging market contributes to the development of the
literature on generational theory, while the study Exploring omnichannel retailing
differences and preferences among consumer generations offers an analysis on the
relationships and the differences between consumer generations in the context of
omnichannel retail.
From a governance perspective, FDI Motivations in CEE Countries. The role of
governance ethics investigates the FDI determinants and the principal incentives for
investors from both emerging and developed countries.
This publication includes articles from practitioners and researchers from around
the world that explore the various dimensions of these aspects, providing invaluable
information in the field of business, management, public administration, and sociol-
ogy to tackle new approaches to business, ethics, and entrepreneurship.
We trust that you will find this useful.
The Editors
Oradea, Romania Sebastian Văduva
Oradea, Romania Ioan Fotea
Oradea, Romania Lois P. Văduva
Austin, TX, USA Randolph Wilt
Contents
1 Millennials Versus Gen Z: Online Shopping
Behaviour in an Emerging Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Dan-Cristian Dabija and Lavinia Lung
2 Exploring Nursing Team Conflict in Health
Care Team Interactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Randolph Wilt
3 Indicators System for Quality Assurance
in Higher Education Within the Economic Field . . . . . . . . . . . . . . . . . 39
Diana Ivana, Mihaela Drăgan, Diana Pitic, and Liviu Ilieş
4 Is the Employees’ Performance Appraisal Process
Different in the Large Romanian Companies?
An Empirical Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Viorel Lefter, Adriana Ana Maria Davidescu, and Alexandra Beiu
5 Ethical Behavior in Healthcare Organizations. . . . . . . . . . . . . . . . . . . 71
Crina Simona Poruiu, Ciprian Marcel Pop,
ţ
and Andra Ramona Poruiu
ţ
6 Exploring the Identity of Family Businesses
and Its Role in Stakeholder Relations in an Emerging Market . . . . . 81
Silvia Fotea, Ioan Gh. Pop, and Ioan Fotea
7 F DI Motivations in CEE Countries.
The Role of Governance Ethics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Oana Cristina Popovici and Adrian Cantemir Călin
8 Customer Focus in European Higher Education Systems . . . . . . . . . 111
Diana Ivana, Sorin Dan, and Oana Cristina Popovici
vii
viii Contents
9 Exploring Omnichannel Retailing Differences
and Preferences Among Consumer Generations . . . . . . . . . . . . . . . . . 129
Iulia Diana Popa, Dan-Cristian Dabija, and David B. Grant
10 New Perspectives in Performance Management:
Appraising Employees Based on Computer Usage Patterns . . . . . . . . 147
Gelu Ionel Vac and Mihai Florin Talpos
Chapter 1
Millennials Versus Gen Z: Online
Shopping Behaviour in an Emerging
Market
Dan-Cristian Dabija and Lavinia Lung
1.1 Introduction
In an era of global communication and development of the Internet and social
media, when people make increasingly frequent use of modern technical devices,
such as smartphones and tablet PCs not only to communicate with their peers, but
also to get information about the characteristics of their favourite products and/or
services (Dabija et al. 2017), retailers need to keep up with the new trends and
devise their general business strategies in line with the current behaviour of their
target groups. Unlike the fully mature or elderly, young people have a penchant for
mass communication, for enjoyable leisure periods and effective use of time, tend-
ing to focus on those activities that yield the greatest benefits and maximize their
experience (Dabija et al. 2018; Dabija 2018). Therefore, online shopping within a
well-developed technical infrastructure, enabling easy and swift connectivity
(Dabija and Grant 2016) represents an excellent premise for e-commerce.
Drawing on generational theory, in which individuals are grouped according to
their year of birth, the societal events in their life, and the traditions, values, prefer-
ences, norms, etc. that shape their behaviour (Inglehart 1977; Egri and Ralsston
2004; Williams and Page 2010), the authors carried out exploratory quantitative
research on two generations—Millennials and Generation Z—in an emerging mar-
ket. For marketers, these market segments are becoming more and more important,
due to their ever-increasing purchasing power (Sox et al. 2014), their proclivity for
the use of modern means of communication and their being tech-savvy, having
grown up with technology, with the Internet playing a major role in their life. Since
they are familiar with online shopping (Nusair et al. 2013), the study of their online
D.-C. Dabija (*) · L. Lung
Babes,-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration,
Department of Marketing, Cluj-Napoca, Romania
e-mail: [email protected]
© Springer Nature Switzerland AG 2019 1
S. Văduva et al. (eds.), Applied Ethics for Entrepreneurial Success:
Recommendations for the Developing World, Springer Proceedings in Business
and Economics, https://doi.org/10.1007/978-3-030-17215-2_1
