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Download Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing by Jeremy Bullmore in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. Cover; Contents; Foreword by Sir Martin Sorrell; About the Author; Introduction; Polishing the Apples; Time-and-Motion Man and The Mad Inventor; Why Every Brand Encounter Counts; The Clipboard and the Copywriter; Posh Spice & Persil; Benjamin Franklin and the Kuala Lumpur Question; The Steak & Kidney Pie That Wasn't; Why is a Good Insight Like a Refrigerator?; Index
Detailed Information
| Author: | Jeremy Bullmore |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9780470029152 |
| Pages: | 176 |
| Language: | English |
| File Size: | 0.346 |
| Format: | |
| Price: | FREE |
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