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About Apparel Merchandising and Marketing
This document discusses government policies and challenges facing India's apparel export and domestic trade industry. It analyzes factors impacting the industry's competitiveness such as high production costs due to a fragmented supply chain with many intermediaries, high labor costs, and high costs for key inputs like fabric, land and raw materials due to government policies and market distortions. The fragmented structure of the textile and clothing sectors in India, with many small players, has prevented modernization and scaling, impeding growth in non-quota markets demanding synthetic blends. Streamlining the lengthy supply chain and rationalizing costs at each stage through improved supply chain management is needed to enhance competitiveness.
Detailed Information
| Author: | ['Bhuva_jana'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 87 |
| Language: | English |
| Format: | |
| Price: | FREE |
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