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About Antecedents and Consequences of Customer Engagement: A Study of Users of Online Food Delivery Applications
The document discusses a study examining factors that influence customer engagement with online food delivery mobile applications in India and whether this engagement leads to repeat purchases. The study aims to test a framework identifying cultural factors as an antecedent to engagement in addition to technological, monetary, and psychological factors. The results suggest these factors positively impact customer engagement and repeat purchasing behavior.
Detailed Information
| Author: | ['YULY'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 23 |
| Language: | English |
| Format: | |
| Price: | FREE |
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