Table Of ContentPALGRAVE ANIMATION
Animation and
Advertising
Edited by
Malcolm Cook
Kirsten Moana Thompson
Palgrave Animation
Series Editors
Caroline Ruddell
Brunel University London
Uxbridge, UK
Paul Ward
Arts University Bournemouth
Poole, UK
This book series explores animation and conceptual/theoretical issues in
an approachable way. The focus is twofold: on core concepts, theories
and debates in animation that have yet to be dealt with in book-length
format; and on new and innovative research and interdisciplinary work
relating to animation as a field. The purpose of the series is to consoli-
date animation research and provide the ‘go to’ monographs and anthol-
ogies for current and future scholars.
More information about this series at
http://www.palgrave.com/gp/series/15948
Malcolm Cook · Kirsten Moana Thompson
Editors
Animation
and Advertising
Editors
Malcolm Cook Kirsten Moana Thompson
Film Studies Film Studies
University of Southampton Seattle University
Southampton, UK Seattle, WA, USA
ISSN 2523-8086 ISSN 2523-8094 (electronic)
Palgrave Animation
ISBN 978-3-030-27938-7 ISBN 978-3-030-27939-4 (eBook)
https://doi.org/10.1007/978-3-030-27939-4
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer
Nature Switzerland AG 2019
This work is subject to copyright. All rights are solely and exclusively licensed by the
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on microfilms or in any other physical way, and transmission or information storage and
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The use of general descriptive names, registered names, trademarks, service marks, etc. in this
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exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and
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maps and institutional affiliations.
Cover image: Lebrecht Music & Arts/Alamy Stock Photo
Cover design by eStudio Calamar
This Palgrave Macmillan imprint is published by the registered company Springer Nature
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The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
This book is dedicated with love to Audra Lord
—Kirsten Moana Thompson
For Rachel, forever with love
—Malcolm Cook
A
cknowledgements
The editors thank our contributors for their outstanding research and
embrace of this new topic—without them this book would be noth-
ing. We also thank Ellie Freedman, Lina Aboujieb, Carolyn Zhang, and
the staff at Palgrave Macmillan in the editorial and production process.
Thanks to Palgrave Animation series editors Caroline Ruddell and Paul
Ward for their encouragement.
Kirsten Moana Thompson would also like to thank Seattle University
for a 2018 Summer Faculty Fellowship that provided some funds toward
the research and writing of this manuscript.
Malcolm Cook would also like to thank the University of Southampton
for funding and research leave that supported this publication.
On behalf of all our contributors, we thank the partners, families,
friends, and colleagues who do so much to support our work.
vii
P A A
rAise for nimAtion And dvertising
“Animation and Advertising is a fascinating book—and one whose time
has come. Though long marginalised by animation scholars, animated
advertising can now be seen as a key object linking film history to the
broader history of consumerism: its techniques, technologies and spaces.
This is the first book to examine such practices from a global perspective,
with sixteen rich essays that cut across historical epochs, geographical
borders and media boundaries.”
—Michael Cowan, Professor of Film and Media History,
University of St Andrews, UK
“Advertising has shaped modern media, but animation has shaped adver-
tising in turn. From 19th century lantern slides to today’s computer
graphics, animation practices, pioneers, and processes have profoundly
changed how goods are sold and bought. In tracing this history across
fifteen eye-opening case studies, Animation and Advertising revises the
familiar narrative of art against industry, showing us that advertisers
never acted outside of or against culture, but remain a vital and lasting
part in it.”
—Patrick Vonderau, Professor in Media and Communication Studies,
Martin Luther University Halle-Wittenberg, Germany
ix
x PRAISE FOR ANIMATION AND ADVERTISING
“Animation and Advertising is a wonderful collection of essays.
The topics covered demonstrate the diverse areas in which animation has
traction and locates animated advertising at an intersection of different
media, with transmedia and intermediality often at the forefront of the
discussions.”
—Aylish Wood, Professor of Animation and Film,
University of Kent, UK
c
ontents
1 Introduction to Animation and Advertising 1
Malcolm Cook and Kirsten Moana Thompson
Part I Revisionist Histories
2 George Pal’s ‘Cavalcade of Colours, Music and Dolls’:
1930s Advertising Films in Transnational Contexts 55
Mette Peters
3 Sponsored Silhouettes: Lotte Reiniger’s ‘Useful’
Films in Britain 73
Tashi Petter
4 Magic Highways and Autopias: Disney
and Automobile Advertising 89
Malcolm Cook
xi
