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About Analysis of Facebook's Acquisition of WhatsApp
Facebook acquired WhatsApp in 2014 in a $19 billion deal, making it the largest acquisition in Facebook's history. The acquisition was horizontal in nature as both companies operated in the same social media industry. Facebook tracked WhatsApp using its Onavo data analytics app and saw that WhatsApp was growing rapidly and could potentially overtake Facebook. The major factors for the acquisition were WhatsApp's strong mobile user base and connectivity, as well as its impressive user growth which positioned it to help Facebook achieve its goals in mobile communication. The acquisition helped Facebook enter the mobile messaging market and removed a major competitor.
Detailed Information
Author: | ['Torsha Saha'] |
---|---|
Publication Year: | 2020 |
Pages: | 12 |
Language: | English |
Format: | |
Price: | FREE |
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