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About An Introduction To Closed Loop Marketing
The document provides an introduction to closed-loop marketing. It begins by explaining how closed-loop marketing works by tracking visitors from the original source that brought them to the website, through their actions on the site, and whether they ultimately convert into a lead or customer. It emphasizes the importance of setting tracking URLs and cookies to accurately attribute leads and customers back to their original marketing touchpoints. This allows marketers to understand which of their efforts are most effective. The document then discusses challenges in connecting anonymous visitor behavior data with later lead information to fully close the marketing loop. Software that integrates analytics and lead tracking can help automate this process.
Detailed Information
| Author: | ['Georgiana Vasilescu'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 40 |
| Language: | English |
| Format: | |
| Price: | FREE |
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