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About An Analysis of The Global Brand and Marketing Strategy of Real Madrid C.F
Florentino Pérez was elected president of Real Madrid in 2000 with a vision to transform the club into a modern sports and media company. A key part of his strategy was strengthening the club's global brand. He introduced the "Galacticos" policy of signing the world's top players like Figo, Zidane, and Ronaldo, which increased shirt and merchandise sales substantially. Pérez also expanded the brand into new markets through pre-season tours and partnerships with companies in places like China. A loyalty program kept local fans engaged and feeling like valued customers. These branding strategies have helped Real Madrid remain one of the most recognizable clubs worldwide on and off the pitch.
Detailed Information
| Author: | ['Argead'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 13 |
| Language: | English |
| Format: | |
| Price: | FREE |
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