an analysis of marketing and processing of areaca-nut in shivamogga district of karnataka state

111 Pages·2016·0.55 MB·English

AN ANALYSIS OF MARKETING AND
PROCESSING OF AREACA-NUT IN
SHIVAMOGGA DISTRICT OF KARNATAKA
STATE
BY
SHAMBHAVI A.T.S
B.Sc. (Ag. Maco.)
THESIS SUBMITTED TO PROFESSOR JAYASHANKAR
TELANGANA STATE AGRICULTURAL UNIVERSITY IN
PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE
AWARD OF THE DEGREE OF

MASTER OF SCIENCE IN AGRICULTURE
(AGRICULTURAL ECONOMICS)

CHAIRPERSON: Dr. K. SUHASINI

DEPARTMENT OF AGRICULTURAL ECONOMICS COLLEGE OF
AGRICULTURE RAJENDRANAGAR, HYDERABAD-500 030
PROFESSOR JAYASHANKAR TELANGANA STATE
AGRICULTURAL UNIVERSITY
2016
DECLARATION

I, SHAMBHAVI A.T.S, hereby declare that the thesis entitled “AN
ANALYSIS OF MARKETING AND PROCESSING OF ARECA-NUT IN
SHIVAMOGGA DISTRICT OF KARNATAKA STATE” submitted to Professor
Jayashankar Telangana State Agricultural University for the Degree of Master of
Science in Agriculture is the result of original research work done by me. I also
declare that no material contained in the thesis has been published earlier in any
manner.

Place: Rajendranagar, (SHAMBHAVI A.T.S)

Hyderabad. I. D. No. RAM/14-26

Date:
CERTIFICATE
Ms. SHAMBHAVI A.T.S has satisfactorily prosecuted the course of research and
that the thesis entitled “AN ANALYSIS OF MARKETING AND PROCESSING OF
ARECA-NUT IN SHIVAMOGGA DISTRICT OF KARNATAKA STATE” submitted is
the result of original research work and is of sufficiently high standard to warrant its
presentation to the examination. I also certify that neither the thesis nor part thereof
has been previously submitted by her for a degree of any University.

(Dr.K. SUHASINI)

Place: Hyderabad Chairperson
Date:
CERTIFICATE

This is to certify that the thesis entitled “AN ANALYSIS OF MARKETING
AND PROCESSING OF ARECA-NUT IN SHIVAMOGGA DISTRICT OF
KARNATAKA STATE” submitted in partial fulfillment of the requirement for the
degree of ‘Master of Science in Agriculture’ of Professor Jayashankar Telangana
State Agricultural University, Hyderabad, is a record of the bonafide original
research work carried out by Ms. SHAMBHAVI A.T.S under our guidance and
supervision.No part of the thesis has been submitted by the student for any other degree
or diploma. The published part and all assistance received during the course of the
investigation have been duly acknowledged by the author of the thesis
(Dr .K. SUHASINI)
Chairperson of the Advisory Committee
Thesis approved by the Student Advisory Committee.
Chairperson : Dr. K. SUHASINI _____________________
Professor & Head
Department of Agricultural Economics,
College of Agriculture, Rajendranagar,
Hyderabad-500030.

Member : Dr. T. Lavanya ______________________
Assistant Professor
Department of Agricultural Economics,
College of Agriculture, Rajendranagar,
Hyderabad-500030.

Member : Dr .D. Srinivasa chary _____________________
Assistant Professor
Department of Statistics & Mathematics,
College of Agriculture, Rajendranagar,
Hyderabad-500030.
Date of final viva-voice:
ACKNOWLEDGEMENTS
It is by the grace and abundant blessings of Almighty that I have been able to
bring to life this humble piece of work to which I am eternally indebted.
I am pleased to place my profound etiquette to my Major Advisor and
Chairperson of the Advisory Committee, Dr. K. Suhasini, Professor & Head,
Department of Agricultural Economics, College of Agriculture, Rajendranagar,
Hyderabad for her wise counsel, concrete suggestions, her inspiring, meticulous and
affectionate guidance, constant help and persistent encouragement during the course
of my study and prosecution of research work. I take it as a great privilege and pride
to have an opportunity of working under her unending inspiring and indomitable
spirit.
I deem it my privilege in expressing my deep sense of reverence and gratitude
and indebtedness to Dr. T. Lavanya, Assistant Professor, Department of Agricultural
Economics, College of Agriculture, Rajendranagar and member of Advisory
Committee for her valuable guidance, suggestions, careful and reasoned criticism
and meticulous attention to the details and also for her constant encouragement
which has led to the present investigation to the final shape.
I am thankful to Dr. D. Srinivasa Chary Assistant Professor, Department of
Statistics & Mathematics, College of Agriculture, Rajendranagar, Hyderabad, and
member of the advisory committee for his critical suggestion, valuable help and his
great effort during my course of study.
I am extremely grateful to Dr. R. Vijayakumari, Associate professor,
Department of Agricultural Economics, Dr. C. V. Hanumanthaiah, Professor
Department of Agricultural Economics, College of Agriculture, Rajendranagar for
their cooperation rendered throughout my Post graduation programme and research
work.
All languages fall short of to express my undoubtfull gratitude, indebtedness,
love and affection to my beloved and venerable parents Sri. Thippeswamy A. and Smt.
Shivamma who constantly educated, guided and moulded me into the present position
and whose boundless love, unparallel affection, dedicated efforts, encouragement and
moral support is a constant source of motivation for me in shaping up my career.
It is time to surface out my genuflect love and affectionate gratitude to my
lovely sister Vaibhavi (Vinu) and my grandma Rukkamma and Gangamma whose
everlasting love, encouragement and needy inspiration were my strongest assets
during the course of my life with whose moral support I achieved this level of
education.
Words are not enough to express my heartfelt thanks to my friends Lacchi,
Sangu, Papu, Viju, Sudha, Rhohi, Soumya, Akku, Anju, Sneha, Ashwini,usha, Mahi,
Bartu, Raghu, Hari, Srinika, Anu, Laxmi, Manohar, Soujanya, Ramya, for their help,
mellifluous love, poignant affection, unsolicited assistance and pleasant company
during my study.
My heartfull thanks to my friend Akku and My Amma who encourage me to do
this course.
I am also thankful to my seniors Jainu, Vijay, Monti, Dinesh, Divakar, Rajini,
Archana, for their constant guidance and motivation.
I convey my wholehearted thanks to all my well wishers who were far too
numerous to have been mentioned here.
The financial assistance rendered by Professor Jayashankar Telangana State
Agricultural University in the form of stipend is greatly acknowledged.

Date: (SHAMBHAVI A.T.S)
Place: Rajendranagar
LIST OF CONTENTS

Chapter No. Title Page No.

I INTRODUCTION

II REVIEW OF LITERATURE

III MATERIAL AND METHODS

IV AGRO ECONOMIC FEATURES

V RESULTS AND DISCUSSION

VI SUMMARY AND CONCLUSIONS

LITERATURE CITED

APPENDICES
LIST OF TABLES
Table Page
Title
No. No.
4.1 Karnataka state information
4.2 Demographic features of Shivamogga district
4.3 Occupational distribution of population in Shivamogga district
4.4 Taluk wise rainfall
4.5 Taluk wise average monthly rainfall(mm) 2014
4.6 Taluk wise irrigation details are as under during 2014
4.7 Cropping pattern in Shivamogg district
4.8 Land utilization pattern in Shivamogga district
4.9 Population pattern in the selected Taluks 2014
4.10 Economic indicators of selected villages
4.11 Land utilisation pattern in selected Taluks
4.12 Cropping pattern in selected Taluks
5.1 Growth rates of area, production and productivity of Areca-nut in
major district of Karnataka.
5.2 Growth rates of area, production and productivity of Areca-nut in
Shivamogga district of Karnataka.
5.3 Marketing cost incurred by the producer
5.4 Marketing cost incurred by the co-operative unit
5.5 Marketing cost incurred by the trader
5.6 Marketing cost incurred by the wholesaler cum commission agent
5.7 Marketing cost incurred by the Retailer
5.8 Price spread in marketing of Areca-nut in different channels
5.9 Marketing efficiency analysis using Shepherd’s method
Table Page
Title
No. No.
5.10 Estimate the marketable surplus of Areca-nut growers in study area.
5.11 Estimate the marketable surplus of Areca-nut growers in study area.
5.12 Regression results for the determinants of marketed surplus of
Areca-nut growers in study area
5.13 Linear trend equation for monthly prices of Areca-nut (2003 to
2014)
5.14 Monthly trend value worked out Areca-nut in the Shivamogga
district
5.15 Seasonal indices table of Areca-nut in Shivamogga district
5.16 Monthly cyclical indices worked out for Areca-nut in Shivamgga
district
5.17 Monthly irregular indices worked out for Areca-nut in Shivamogga
district
LIST OF ILLUSTRATIONS

Figure Page
Title
No. No.
4.1 Map of India showing Karnataka State
4.2 Map of Karnataka showing Shivamogga district
4.3 Map of Shivamogga district showing selected taluks for the study
5.1 Growth rates of area, production and productivity of Areca-nut in
major districts of Karnataka
5.2 C.V of area, production and productivity of Areca-nut in major
district of Karnataka
5.3 Growth rate and C.V area, production and productivity of Areca-nut
in Shivamogga district
5.4 Area, production and productivity of Areca-nut in Shivamogga
district of Karnataka
5.5 Flow chart showing marketing channel of Areca-nut in Shivamogga
district
5.6 Marketing cost incurred by the producer
5.7 Marketing cost incurred by the co-operative unit
5.8 Marketing cost incurred by the Trader
5.9 Marketing cost incurred by the wholesaler cum commission agent
5.10 Marketing cost incurred by the retailer
5.11 Trend variation in monthly prices of Areca-nut in Shivamogga district
5.12 Seasonal variation in monthly prices of Areca-nut in Shivamogga
district
5.13 Cyclical fluctuation in monthly prices of Areca-nut in Shivamogga
district
5.14 Irregular fluctuation in monthly prices of Areca-nut in Shivamogga
district