Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers

321 Pages·2009·5.74 MB·English

by  Brad Schepp

Amazon
TOP SELLER SECRETS
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Amazon
TOP SELLER SECRETS
Insider Tips from Amazon’s Most Successful Sellers
Brad Schepp and Debra Schepp
American Management Association
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Library of Congress Cataloging-in-Publication Data
Schepp,Brad.
Amazon top seller secrets :insider tips from Amazon’s most successful
sellers / Brad Schepp and Debra Schepp.
p.cm.
Includes index.
ISBN-13:978-0-8144-1034-9 (pbk.)
ISBN-10:0-8144-1034-0 (pbk.)
1. Amazon.com (Firm) 2. Electronic commerce.3. Selling.
I.Schepp,Debra.II.Title.
HF5548.32.S277 2009
658.8'72—dc22
2008053870
© 2009 Brad Schepp and Debra Schepp.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,stored in a retrieval
system,or transmitted in whole or in part,in any form or by
any means,electronic,mechanical,photocopying,recording,
or otherwise,without the prior written permission of AMACOM,
a division of American Management Association,
1601 Broadway,New York,NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
In memory of Marvin J.Schepp.
Dad spent his whole working life in the retail industry.
We never knew anyone who loved shopping more.
He would so have enjoyed this new world of
e-commerce,and we would have loved
to share it with him.
B.S
D.S.
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CONTENTS
ACKNOWLEDGMENTS ix
INTRODUCTION 1
CHAPTER 1 AMAZON, AND YOU’RE DONE 9
CHAPTER 2 WHICH WAY SHOULD I GO? 35
CHAPTER 3 YOU HAVE TO BUY IT BEFORE YOU CAN SELL IT 61
CHAPTER 4 CREATING GREAT PRODUCT DETAIL PAGES 91
CHAPTER 5 AUTOMATING YOUR AMAZON BUSINESS 119
CHAPTER 6 CUSTOMER SERVICE WITHOUT THE SMILE 145
CHAPTER 7 MARKETING YOUR AMAZON BUSINESS 177
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viii Contents
CHAPTER 8 SHIPPING: THE WORKHORSE OF YOUR OPERATION 217
CHAPTER 9 LIFE BEYOND AMAZON: SELLING THROUGH
OTHER VENUES 251
APPENDIX A AMAZON’S ASSOCIATES PROGRAM 285
APPENDIX B THE 18 BEST RESOURCES FOR RESEARCHING
ANYTHING AMAZON 291
INDEX 299
ACKNOWLEDGMENTS
Writing a book can seem like such a solitary pur-
suit. Even between co-authors, each has assigned
tasks, and much of the actual work happens in the
quiet between thought and keyboard clicks.
However, writing a book only seems like a solitary
pursuit.When the pages are done, it’s very easy to
look back and see the dozens, if not hundreds, of
people who made those pages possible. Here’s our
chance to introduce you to some of the many peo-
ple who helped us and, in some small way, thank
them for everything they’ve done.
First in line is our friend and technical editor,
Gary Richardson,Goggles and Glasses.Gary was the
one who actually suggested that we write this book,
and he was right. He’s incredibly busy running his
successful e-commerce business, but that never
kept him from answering our questions and
offering us guidance every single time we asked.
He’s smart, clever, funny, and very insightful.We
couldn’t have asked for a better partner or friend,
and we’re sure, once you finish reading this book,
you’ll feel the same way.
ix