Allied Academies National Conference Myrtle Beach, South Carolina April 13-16, 1998 ...

226 Pages·1998·0.91 MB·English

seimedacA deillA
NationCaoln ference
MyrtlBee achS,o utCha rolina
April1 3-16,1 998
InternationAacla defmoyr
CasSet udies
Proceedings
Affiliates slanruoJ
International Academy for Case Studies Journal of the International Academy for Case Studies
Academy of Entrepreneurship Academy of Entrepreneurship Journal and the Entrepreneurial Executive
Academy of Accounting and Financial Studies Academy of Accounting and Financial Studies Journal
Academy of Managerial Communications Academy of Managerial Communications Journal
Academy of Educational Leadership Academy of Educational Leadership Journal
Academy of Marketing Studies Academy of Marketing Studies Journal
Academy of Strategic and Organizational Leadership Academy of Strategic and Organizational Leadership Journal
Academy of Free Enterprise Education The Journal of Entrepreneurship Education
Academy of Information and Management Sciences Academy of Information and Management Sciences Journal
Academy for Studies in Business Law Academy for Studies in Business Law Journal
deillA ,seimedacA.cnI 3, 2eC7eN8h2wo l, l 9Oux8PCo6B2
An International Non Profit Association 704 9;-13 59X12A9-F-430 97e2c-i4o0V7
of Scholars and Practitioners gro.seimedacadeilla.www
Allied Academies National Conference page ii
em u rl,eo5bVmu1N 1998
eh tf osgnideecorP
seidut Sesa Cro fymedac AlanoitanretnI
April 13-16, 1998
Myrtle Beach, South Carolina
oJ nnA dna miJdnalraC
Co-Editors
Western Carolina University
s gfenohitdee ceohrTP
se i ydermusoe tafdlSCaacnAoitanretnI
de hesr iaylbbupeht
,s ed,ie.micelndlIaA cOAP x,oe Be,h9 w8,o6Cl2.Nl3u2C782
ehT lanoitanretnI ymedacA rof esaC seidutS si na etailiffa fo ehteillA d
forp-nAon ,lanoitanretni na ,seimedac esop reusp oshrwalo hnfcoositaico stsia
.egde le wgfononak heecghxateru otdcrnn oaes pioptus
thg i8r9y9p1 o l Cyaymnbeod ia rtceoaAh fn t,resesetain.CdIcuntIS
Proceedings of the International Academy for Case Studies, Volume 5, Number 1 Myrtle Beach, 1998
Allied Academies National Conference page iii
eh tf osgnideecorP
seidut Sesa Cro fymedac AlanoitanretnI
stnetno Cf oelbaT
NOITAROLP XREA TESNOL
YNAPM OGCNINIF EDRNA ........................................................ 1
Jerry Kinard, Western Carolina University
ytis raen vin ilr,n oeeUyrtllastrCeteWivLeB
DEVEIH CE ARLAORTN OYCTLUC AFSFOLAOG
GNINRA ED LNGANIHCA EFSTOLA OEGROFEB
DEREDIS NEORCA ............................................................... 6
cire d.ey M rt,eFie e ssestrutsseMaeavtnEiSnneUT
SEITINUTROP PSOSENIS UGBNITIOLPXE ................................................. 12
llewe yN.,tDt ihsnsgeorimseraivWJdianMU
ytis rn ,eosivsekiimc ndaodUaJzlMSa- nr.iaFgceuRoF
ytisr envo i s sn,iaeUydlmlauaaMaJDP
ytisrev innoUsi dsae Mm,ad JomooWT
ytisrev innoUsi dsae Mm,aeJmo rterJeboR
:ER O..GvC N,IACIRE MHATR OFWNOMB
E D R I AOORSFGCIHTE ......................................................... 15
hpesoJ .,Sk esh’ceglgnaeiFlKloC
Christopher S. Alexander, King’s College
.SCNNEIHPETS ....................................................................... 16
anoma R, nnioksAre deyntteaiHtsSrevinU
y tni o s es,rrtryeaaetvktdtieSnenhehUSHS
.C N,IECRUOSHTLA EEHMCA ........................................................... 24
yelnatS .J ,kralC ytisrevinU fO nrehtuiopSpississiM
Charles E. Jordan, University Of Southern Mississippi
.y Wtti irp,seph rbi tneosfirvRsOmeiiShnstUsuioMS
T C ESEFHEFOTXFNAEOT
ESNHNITOISI CGENDITEG DLUABTIPAC
T ENKORIATMA RCEINR ETEGCVEILTEITEPMOC ................................... 26
semaJ .E ,nosmailliW naS ogeiD etatSytisrevinU
:SNA THFISOTALC
YRTSUD NGINIV OHMTR AE E HFYTODU TESS AAC ................................. 30
kcaJ .E ,iccuT nretsaehtuoS anaisiuoLytisrevinU
Fran Barbara, Louisiana State University
leumaS .D ,leppaC nretsaehtuoS anaisiuoLytisrevinU
Proceedings of the International Academy for Case Studies, Volume 5, Number 1 Myrtle Beach, 1998
Allied Academies National Conference page iv
yti sarne avniirsneiUtu sod aLi,evdhaltDyuWoS
RETU P TMENNOHIECTMEGA NCAIMGETARTS
NOITAROPR ORCETUPM OLCL E:DYRTSUDNI ...................................... 40
samohT .M ,hxgorBub setytttaiitPsSrevinU
Christina Mall, Pittsburgh State University
einahpetS ,sregoR hgrubsttiP etatSytisrevinU
Anurag Thakor, Pittsburgh State University
KR OSWSA LDCETIDERC
:SMARGO RDPAOR BYADU TDSNA
SOA H FCTO UROED RGONIKAM ................................................. 51
yt i ys nmreaeeti rvah.eitc BJnSa,UlxaopFpA
yekciR .C ,kcirtapkriK naihcalappA etatSytisrevinU
YTILA ULQAT OD TNYATILIBA ITLCUDORP
Y D :UE TTSANSAECMEGANAM .................................................. 56
og e k ywtrwftsaoeoiOYNsrev ient Ua,tmSah a nr.ebEvAetS
ylte i ans ,hrr frcee.aoeihvSwcMtionrnIeoUpNS
a wnorIeh t yrftooiNsrev i,ny Ub at.ssMsOileM
:SUPM ANSCOTNEDU TRSED LEOROM
MOORSS AELGCEL LEOGCA-DE XEIHMT .......................................... 64
i nen,igogNetnlyalaYy olt&CCi serteavtiSnU
.C N,ISLATN ETHRATWO RLGATNOZIROH ............................................... 68
Mark Anderson, Athens State College
Craig Michael, Athens State College
ygo leot nufhtoc ieatTds in ,rItoor rle.bFbDlouRG
LAEP PNAREHTU O OSSTTI RMGORF ..................................................... 72
adniL .,By ssenne ohehttSeAagteSlloC
ygo leot nufhtoc ieatTds in ,rItoor rle.bFbDlouRG
,sy na eeewagthgdeatnnltAiilSmLoeCH
PIHSRENTR ANEPIS ALCANOITCURTS NNIA
. C,NSILI AERRTUTNE V:DSACIHTE ............................................... 75
oge wkt sr awyOofetYoNisrev ientU a,tySr nr.eoGHnaelE
semaJ .P ,sgninneJ tniaS siuoLytisrevinU
A ISOS ETAGONGI PEICPNAMROFREP ................................................... 79
Jim Pearce, Western Carolina University
.J ddoT ,taetoP nretseW aniloraCytisrevinU
:L7ENNA HVCT ASHKVTI MASLEMAP
NOITANIMIRCS IFEDOGRA HAC ................................................. 87
n yo,at ssrierrdsteenradgaetndSvSeoiHRnU
anoma R, nnioksAre deyntteaiHtsSrevinU
.D T,LYTEIC OGSNIDLI UUBLUZ ......................................................... 93
.K.D )pikS( ,htimS tsaehtuoS iruossiM etatSytisrevinU
Proceedings of the International Academy for Case Studies, Volume 5, Number 1 Myrtle Beach, 1998
Allied Academies National Conference page v
STCUDOR PYBA BDNAR BEVOLYBAB ................................................... 111
.K.D )pikS( ,htimS tsaehtuoS iruossiM etatSytisrevinU
DETI M,IALMR APHTPS ............................................................... 131
.K.D )pikS( ,htimS tsaehtuoS iruossiM etatSytisrevinU
TEACO, INC. ......................................................................... 146
ay stfliousTre v,isniU ke ig.zrSooVeG
XETWOLLIP/NON NTASCERCDLEIF ..................................................... 156
Gerald E. Calvasina, University of North Carolina Charlotte
?YCIL O”PYLDNEIRFN UY“LIM AAF ..................................................... 163
nehpetS .D ,snewO nretseW aniloraCytisrevinU
) AS(NEDR ACGINAG RTOSEVRAH ...................................................... 164
y t,nigy s nl freuisoehoravTYaxiM entTUraelyT
re lstya a TxyfetoTisrev i en,hUsTbm oeoiTlseL
r e slt ay ayxTfteoiTsrev ie,nhrUTe syomMA
y t sifa rsox tere,a le TzeyviehTilpTneoUaLrA
:L L TOLERO TLSONOETS
YTILIBISNOPS ELRAIC OESTAROPROC/LANOSREP
YRTSUD NGINIDROC EE RHNTI .................................................. 165
Neil Gilchrist, Truman State University
Val Larsen, Truman State University
NAIRAGN ULAHL I:WYMONO CLEANOITISNART
?EKO M N PSOIEUGRUTN EOVCCABOT
M RNEHIS AYCDU TDSLE ILFANOITANRET NNIA ................................. 170
tyrt ei wy bs ,aeerr.tnltoeFrilaNvegatibaVSnlSUE
ytisre vei tndaUateSh e,rdolMe it fr.teDabHoR
LE TROEMICALG
SISYLA NNAOISNAP XNEA ..................................................... 171
ytisr eavniin lUnorr ea,tCes eedfWifvoaCD
yt i .as,nNn rnriyeaelovmtorifsrenfeaLUuWCaK
nhoJ ,elge enBret saenWiyltoirsarCevinU
NAO LLAUSUN UNA
SEUS SX IAD TNGANITNUOC CLAAICNANIF ...................................... 172
ytisr eavniin lUnorr ea,tCes eedfWifvoaCD
yti sa rnn,reiryevlelgioteonrsrRUaeiCWL
ERUTINR UIFZDAM
”GNIDLI UEB H NTLI W NOSA AEWREHT“ ......................................... 173
nho J, neeetsssae MneyntteaiTtsSrevinU
Precious Givah, Malawi Institute of Management
Proceedings of the International Academy for Case Studies, Volume 5, Number 1 Myrtle Beach, 1998
Allied Academies National Conference page vi
NN IRUOBRA HHCNO CEHT ............................................................ 174
.J niw d,Eelddi ryPryrtaiBsrevinU
ytis r,yenrvorisa nrBeUegkncIiN
STHG INLOEN ........................................................................ 179
ytis r,yenrvorisa nrBeUegkncIiN
Michael Broihahn, Barry University
? ESN M’IAATN A:HTWEJU LGANVITNEVNIER ........................................... 188
yti s sr euel tbva,amient unNoS.lUsFomCohT
ytisre vei tnsaUutbSm u,ls oenC pi.ibLnoSR
: WDEE RKSBC'IEWTEP
STNA IE GHHTT I"WDA EODHTAE HG"NIOG ...................................... 193
ytisre vei tnsaUutbSm u,ls oenC pi.ibLnoSR
yti s sr euel tbva,amient unNoS.lUsFomCohT
TNEMTRA PEECDI LWOEPIVNIATNUOM
SMET SNYOSITAMRO FYNNDII UET SSAAC
SERUDECO RD PNSAEICILOP .................................................... 199
.F trautS ,slleW ,III ee slsaecningeoyTltoinshrceevTinU
Susan G. Wells, Birman Managed Care
ytisr elvaicniUgolo neh eclsels Tee,.snkCsncueiRTK
HCA EABINIGR IFKVON ASB’ELPOEP ................................................... 209
ytis rne ov,tirpnemUha cHttreerbtoSR
Thomas Flounders, Jefferson National Bank
YNAPM OSCTCUDO RTPSEROF ......................................................... 215
ytisr envoi tn,pUrme ahtHcr te.ebHrotRS
. C,NSIREDNIBKOOB .................................................................. 219
ytisr envoi tn,pUrme ahtHcr te.ebHrotRS
XEDNI .............................................................................. 224
Proceedings of the International Academy for Case Studies, Volume 5, Number 1 Myrtle Beach, 1998
Allied Academies National Conference page 1
NOITAROLP XREA TESNOL
YN AGPNMIO NCDINFAER
Jerry Kinard, Western Carolina University
Beverly Little, Western Carolina University
CASE DESCRIPTION
Tettam tcejbus yramirp eh r fo ns o isi eh ntectn rcsrafeeaumoclcouneeshosve cirntaucexE
V diserP eci tne rof na li o.ynapmoc ehT es ascen igm nasixek esaesmhe-tcnoori psfioced ehtOEC
a snoc eh s sred i d sne talnhbogai iltee iahwoamttvraof nmii ht u.osbe ateahdti dnac sih Tesacsah
a ytluciffid fo ,eerht dna si detius ot etaudargrednu ro etaudarg namuh ecruoser .tnemeganam tI
nac eb thguat ni na ruoh dna a ,flah h tsgitnwnierdaupte srnpa ruo herof.esbsalc
CASE SYNOPSIS
L dna noitarolpxE ratS eno gn iynniafpemRoC sginihcr areosf neavitu cetecnxieEVdiserP
ht eht fo hcaE .eciffo XT ,notsutoH sti ni evres o s t e,ssesitrtlenahee nc mmeianehfeurtmiiunqiemr
. s s, e gkythgoo n cnucastsi o aabatlarst ebp enahbinhwmeahwtaovvorciddtacn istashid
THE SITUATION
Part 1
lpxE ratS enoL ,I7991,rebmeceD n level-roin ess t fieo ntos oylnapm ogCninif edR nnaoitaro
executives d eu ot na ylemitnu .htaed yevraH ,nrublli HevitucexE eciV tnediserP ni egrahco f
lanoitanretni , snoitare po o,w stytnsaipg modolncoaeg a tolip n ehtsa rrcetpocil e nahdiell iekrew
.ocix e fMfol ueG h nt,isax e,Tnotsu o fHtos aseelim
H itan a ,nrublli raey -t5n1elub rtuathw er meao ts,f4a 8rn9 ai1et nSdoeLn i do,ajnha xeevT
oitanc eht fo eno htiw reera elbaul a fvhotla erawa teSn o oLtthgu o .r esbHeinapm olc igonida esl'n
lird erohs-effo ni ecneirepx elpoe pegdu jo tytilib aynnacn un adn a,sllik spihsredae lgnidnatstu o,gnil
a .yletarucc ,retfa e.r 0 etn9hni1Tedis eer cPeivVituc enfxooEiti s eodohpetttom o srnaprwubl liH
fo noitisop eht rof demoorg gnieb saw eh taht dieromur saw t ,noit s t.teduOnunoEeq ahCdti isWerP
.snoitare pso'ra teSn o nLdii oevlbaredisn ot acfh etla esdih
ycnacav eht llif Iot troffe na n ediw-no i dta eatnaiti nria te Sn, ohLta esd'nrubll i yHdbetaerc
search. On sdl na nan d ire e thudncsntoaiaaejrlwmtpecnu ognnni aw yo , rle8,alh91u ot9rf1beF e
W stcatnoc lanosrep ;lanruoJ teertS lla ;smr igfnitepm orc odfekr oow hswlaudivid nhit iewd aemrew
.yl pdopetagaruo cen rere awe t ndSyoebLyol pem r eoeshwnwos rdenpa
Proceedings of the International Academy for Case Studies, Volume 5, Number 1 Myrtle Beach, 1998
Allied Academies National Conference page 2
snoitare plOanoitanret nr Iotfnedise rePc ieVvitucexE
ynapm ogCninif edR nnaoitarolp xrEa teSnoL
L arolpxE ratS eno d nnaoitarolp xse algarut adn nla irooj a,am. ogCninif edR nnaoit
a gnikees si ,saxeT ,notsuoH ni deretrauqdaeh ynrapmoc gninife decneirepx e,cimany d
idni laudiv elbapac fo gniga nyaamd-ot-ya dlabol gseitivitca fo adetneiro-htworg ,
b oilli ,acire mlAartn e,Ca ehStr oe Nh,t.S .e Uhnstinoitare phot iywnapm orcall ond
w spihsrentrap tnioj gnidulcni a,aibarA iduaS dn d nla itosegr asl'dlr oew h fteom ohsti
gas corporations.
T lppa laedi eh ,noitarolpx esa gdn ali on iecneirepx eevisnetx eeva hlli wtnaci
gnisaerc n fisonoitis ohpguor hdtessergo repv alhl idw n,anoissimsna rdt n,agninifer
res ytilibisnop htiw seinapmoc taht evah labolg .stseretni gnidnatstuOihsredael p
e gniqdulcni ,seitilau ngiero fn iycneu l .Flaitness eer a,sllik ssnoitacinummo ctnellecx
inummoc ni evitca eb ot ssengnilliw a dna lsegaugna evisnet x .Eelbarise der asriaff ayt
.deriu q,sesirnoitid neoscre vrdea dnneu t,floevart
T eh snoitaci l.p epvAititepm od cneavitcart tseaigakc anpoitasnepm olcatot
w hguorht deviecer eb lli d rh r.ac ,ee8wr a1st9ra,3at9oM dee1fellr peodT iesbnoc
of applic ,noita ,emuser eht seman dna sesserdda fo evif ,secnerefer dnaehto r
supportin g ecnedive fo snoitacifilauq :ot .rM semaJ ,htimsraF ;OEC enoLatS r
2 1s0 a7x 7e,Tnotsu o;H22 1x 1o..;BOPynapm ogCninif ed RnnaoitarolpxE
Lone Star noitarolpxE dna gninifeR ynapmoC si na .EOE nemoWna d
.ylp podategaruoc ne ersaeitironim
I t n .snoitaci ldp ep5va4iec erra teSn o,Ltnemecnuon ne ahgtniwoll odfoir ehptnom-o weth
T fo ne gninee r. ctSnemesitrev dea h ntdieifice pssnoitacifila ueq htte e omdteraep psatnacilp peaht
ac seitivit dedulcni enohp sllac ot ,secnerefer stcatnoc htiw suoiverp sreyolpme ot yfirevcae h
appl s'tnaci ,y rd ton wntalees uimiafv yh ee os .rrl'atapttecl msaelfe idh uohlsrfcaeeantreifafAc y
laitnederc reht gniweive floo oe phdtecud e,rhtimsr asFem a,JOEC/tnedise r,e Pshttnacilp pl a lfsao
applican ts ot setesrihlta n-i-f .T . R"ymmoT" ,drof ne luvnlaDiaaitncu rncoeaehtnxwxieefah d
worked ;seina pnmooictaro ltldspninaxeoagere frxfoiifsd en ofrLoegan atMna l,Psta oyCerff eJ
na ;kcobbuL ni yreSnifer saxeT tseW s'rat detargi mde aoh howcix e fMeovit a,anzehcn anSemr adC
.39 9nn1iezit i. cS e.amUac ed bnsa0891-d ie mhn.tiS .e Uhott
mmocer ylhgih saw eH .slaitnedercD tnellecxe dessessop drofnu sreyolp mseuoive r ypdbedne
and others w oh da hdekr ohwtiw dna rof .smt icsha ethcntnoie Cwrdenfaer srueoyiovleprmpe s
chara deziretc drofnuD sa a" taerg yug ot krow ".rof eH saw degduj ot eb ylhgihtnegilletni ,
d name eerg esd'rolehc adabedulc ndinuorgkc acbimeda csa i.Htsen oyhlbaccep mdi n,ari atf ugbnid
ni ,ygoloeg htiw ,sronoh morf eht ytisrevinU fo amohalkO dna a s'retsam eerged niaicnanif l
. sax e fTyotisrev ie n hUmto rtfnemeganam
Coats, d e, h o.sdod iatrm hoen claebrn u e d HeednnaoihLoj gniviec erret f,a1 8r 9an1tiS
a eerg egdn imnrui eemelonorir fgtsneaepx e.Ty tMi& sA, resegivdHi endlUrwao hn,kkrowna d
nalp deman saw eh nehw dedrawer erew ratS enolL ot ytlayo we no khewnoyre v.E09 9nr1iegan atm
Cettam a tsuj saw ti taht tlef stao .n oet cs niueifotfHa ord oe op teltrr oh i oeemtftscmhoonairuwtp
Proceedings of the International Academy for Case Studies, Volume 5, Number 1 Myrtle Beach, 1998
Allied Academies National Conference page 3
S a dessessop zehcna ,tsr i.Fhtimsr atFnedise rdPeugirt ntia hsteitili b fanooitanibm oecuqinu
he spoke tneulf ,hsinapS ,hsilgnE dna .eseugutroP nI s'htimsraF ,noinipo s'zehcnaS ytilibat o
eht ni noitalupop cinapsiH gniworg a htiw ylevitcceffe etacinummo greater Houston area would serve
.llew tynapmoc eh d ashta ohCguoht l,aegaugn anlgie r ntoainfeu ls faswta or Codnrofn urDehti eN
lear den hguone hsinapS ot etacinummoc ni a yrev yratnemidur .rennam ,revoeroM'zehcnaS s
ref secnere detniap mih sa gnieb a" dehsilop tamolpid dna a denosa e,srotaitoge nenoemoshw o
ae dah zehcnaS ".setaicossa sih fo tccepser eht dednammo oge inD amSo referg esd'rolehc asb idhenr
State .gn itin Hue oen criscg ' ae,rddgen ntaaisraemen imgune e l h,ort yroinattjwiieaspmrevinU s
o htiw stniwts owt dedulcni secneirepxe kro ylgnisaercn ilareve sdn a.S. Ueh tn iseinapmo cgninife rli
respon elbis tnemnrevog snoitisop ni sih evitan ,ocixeM emos fo hcihw dedivorp mih tiw h
o eitinutropp gnimoc er be.t dfeAgnol eobcix ehMci holwtetr al cie ohfstonoitare pe ohttcap mosit
aeht fo nezitic dneiretrauqd asesheni sturbopxe-t rdnoea pmm rizoefhc n,a3S 9sn9ei1t adteSt inU
notsevlaG htiw hcnarb snoitarepo ni neetruof lartneC dna htuoS nacire m.Aseirtnuoc sArenwo -
.deirr armev ed. n asehnHoitare ps o tfsiotcep sl aldaellortn ozcehcn a,Syna pem hofrtcoeganam
tni lamrof a rof notsuoH ot detivnEi saw stsilanif eht fo hca ds nt s aafee.ooshwCu Teoipvsre
ucexE eht esDuaceB .detivni osla erew drofnu detcep xedeblu oewsuo ps sid hntanedise rePc ieVvit
aroprotc rehto niatretne o PeVvituce xeE h fteosuo pes htta httl ehftimsr a,Fyllanoisac csolaicif feot
should be brig th d ,nsgaeniitmir latahauchqt dlu oewlbane reh ot eb a suoican ridgnniaatretne g
hostess.
viTrra drofnuD hteB dna ymmo - ndiedulc ntii sy iavd-o wrti e. h 5Tl1ir p nAnootsu o nHdie
htped h rtdeinh mattsonreadF ishsnteoiriwPss ucsid r e ,rt fsuaao eo eevtrhigt tluec veexle-roines
ta saw ymmoT elihW .tnemniatrHetne ylthgin dna ,aera notsuo gbnoijssu cssriedtrauq deateahro proc
res ,seitilibisnop lba lsinaoviatut iltasnnoii ts atdcnnueadmepo l gednve ietnsdaourothn ehctneoBc e
staoC yraM dna ffeJ .nerdlihc eganetet owt rieht o .ret akle ee wnsoeisetru orcal idm eidsn eet r xeew
nemraC hc a.Egnine vtex een hdte trap edd n 9al2ir p nAyolr adeevir r,adeirram n suoi h,wzehcnaS
fo eht setadidnac demrofrep ylbrepus gnirud eht weivretni ;ssecorp hcae sawelbaegdelwonk ,
.seitila upqihsreda eglnidnatst usosess o opdteraep phac ade n;atnasae ldp n,alufthgisni
noissuc srs ionDfoitseuQ
1. Discu ss eht sorp dna snoc fo gnitivni eht sesuops fo eht owt .stsilanif dluohS'zehcnaS s
?egatnavdas i tadma iehca lsputa tlsatiram
2. ?weivret ntinemyolpme-e rep h ntdiek s eatb odnluo hds ndaluo hssnoitse utqahW
3. ?tcel eus odylu oewtadidn ahcci h,wnoitamrof ndietim isli h ntdoesaB
Part 2
nO eno ,dna hhtimsr adFetnaw ot etomorp tnellecx esi hgnizingoce rf oya was astao CffeJ
nam ptnalp sa ecnamrofre ni a.s meirHutl uectaropr oe chhtt irwailim as faswta oeCsuac ed bnraega
C gnidnetxe rni noitavrese t iotestuhiotv h.g yu,r o earsfM h'idT fweoftteuJbi rrst eatsefwathfatoo
Houston, ht itd es"mait vu. shd utdeolrdrwyooe ivoenaer"nmflrrhaFmaeoeetdoMebnnossoc d
behavior was desuac yb eht sserts fo e h.tweivretni ,revoeroM fi ffeJ staoC er e,wdetomorpiht s
wou dl etaerc rehtona ,ycnacav taht fo tnalp reganam ni .kcobbuL etaroproC sreciffo ohwrew e
f ylietamitn tyaltnese rep n oosn aewre htta hhttimsr adFesiv dyarenif esrax etTs eew hhtt irwailima
Proceedings of the International Academy for Case Studies, Volume 5, Number 1 Myrtle Beach, 1998
Allied Academies National Conference page 4
niruD .egrahc gnikat fo elbapac saw ohwt yrenifer eh gnissucs idderedisn ohctimsr a,Fweivret nei hgt
tpo ,emit eht ta ti tsniaga Mdediced tub ,ffeJ htiw roivaheb s'yra ro itrcpej b euhhscta odoratbet sgnnii
.ref fngoanidnet xoet
To ymm drofnuD saw eht tsom decneirepxe fo eht eerht .stsilanif htimsraFeredisnoc d
s'drofnuD background to be both dedivo repcneirep xeevisnet xse'drof n. ueDsr udac nganisse lab
mih hti wp ast acyf rerofgpe osvea ehlt idona detsegg udsroc etrnemyolp mse ith u,bssenis usbag
a tendency to c eg nsabho jo.ont eytt f ihod lt eiindbm ieasne tr onesaeihFvt tiiftscouoicpVexE e
President, a dn eh der a yettfaihvte gsnaowl st'odnr ogfnno ul.Dtius tA eht ema s,ermeivtewoh ,
Farsm hti dezingocer eht eulav fo ecneirepxe dna eht tnellecxe noitatuper taht drofnuDeyojne d
tuohguor heth t.yrtsudni
irahc saw etubiCrtta tsetaerg s'zehcnaS nemra n ozwe"hc n,awSeivre t enthiutohg u.oa rmhsT
gkcab tnemyolpme sih denoitseuq ohw slaoudividni esoht "rev en osdgni htt e ogyttili bsa idh ndanuor
i ,hguot a n laicnan idfetacilpm o fcdonamm oeactartsnom e eddh iydl n to. oyNrtsud neivititepmoc
arr ,stnemegna tub yedlh ee htv oe tiiysleeibttlpthwiciaoath elec xffipisoeofbnrteauemvmiodc e
sdnuorgkcab .sts etd rune oatzh net, aihitscWbanuwao S draet sf.a ogmlnaiekd am ,dn Aehaw s
b hgir e hdtesirpm oo chswevituce xtes ofnmooini pe oh,tweivret ne ihgtniwo l.l eovFitpecr ed pnta
lacinhcet tnellecxe dessessop zehcnaS taht saw puorg tnsemeganam -roine ,tro h. nssIlli knsam udh na
he was per . r ,ode mnguadhieHl w,oynhkt a,pe msgeinoiptib i"h, xeeepvyit tdu ec sveeaixheetc" s
adna ecnaraepp t o,nregan almanoissefo rsa pa ewtha hntoit oen hdtecrofni esrlli knsoitacinumm oc
is ylpm a .tarcuaerub tnediserP htimsraF saw ylurt desserpmi htiw ,zehcnaS tub eh derednowi f
.ynapm oec hntiht iswmelbo repsu adclu o"wely tesf ielvitanretl as"'zehcnaS
noissucs irD osfnoitseuQ
1. List eht lanos rsecpi tldsaninaro eittsacshaetrfaohrcp uoy meed ts otmnatropm idnasael t
.tnatropmi
2. C erapmo setadidn ae chrted rk.on daeRpolev eedv au hotya hstts ie lhhtt iewtadidn ahcc ae
.stnemug rganitropp uesv idgna
Part 3
A etf ht idwetaicos ssaks idr nsaegatnav dea hdtehgi e ewhhci h nwsithg isnselpee llsarev ers
msraF tnediserP ,stseilanif eht fo hca f tfdaeehJdti v,osr tpyae orrC fedo effntdhe f eetJoohttttxpieo
could o .ht lltaa ie nnm hyoOs,air 5 Mtad1doFoemoy ego, j y , ntrseseaaefihMcihtnwar ursesfaf h
ni nrecnoc sih denialpxe ,enohpc yb ffeJ detcatno yllamro fneh tdn a,renna mlanoissefor pdn aetilo pa
.esnops egrniwoll oe fhdteviec ehrtimsr a,Fret asly ae.d erre hf Tfe ohdtednetxe
Proceedings of the International Academy for Case Studies, Volume 5, Number 1 Myrtle Beach, 1998