Table Of ContentAlliances in Health Promotion
Theory and Practice
Also by Angela Scriven
Health Promotion: Theory and Practice (with Judy Orme)
Alliances in
Health Promotion
Theory and Practice
Edited by
Angela Scri yen
~
MACM IL LAN
Selection and editorial matter © Angela Scriven 1998
Individual chapters (in order) © Robin Douglas; Sally MarkweIl; Kathryn Backet
Milburn and Lindsay MacHardy; Angela Scriven; Andrew Wall; Meg Elliott and
Debbie Jackson; Rachel Funnell and Katherine Oldfield; Maggie Rae; Viv Speiler;
Davel PateI; Loraine Ashton; Doreen McIntyre; Anita Hatfield; Maggie Sims;
Noreen Kickharn and Annette Rushmere; Helen Chambers; Helen Howson, John
Griffiths and Ann Davies; Vanessa Walker; Marlene Inman; Linda Ewles, 1998.
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First published 1998 by
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Companies and representatives throughout the world
ISBN 978-0-333-67769-8 ISBN 978-1-349-14297-2 (eBook)
DOI 10.1007/978-1-349-14297-2
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Editing and origination by
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Contents
List of Figures and Tables VlI
The Contributors Vlll
Aeknowledgements XlI
Introduetion
Angela Scriven Xlll
Section One: Current Issues and Future Trends 1
1 A framework for healthy allianees
Robin Douglas 3
2 Exploration of eonfliet theory as it relates to
healthy allianees
Sally MarkweIl 18
3 Healthy allianees depend on healthy soeial processes
Kathryn Backet-Milburn, Lindsay MacHardy 35
4 The influenee of government poliey on health
promotion allianees
Angela Scriven 44
5 The ethies of getting on with others
Andrew Wall 53
6 Developing a strategie alliance using a soft
systems approach
Meg Elliott and Debbie Jackson 60
7 An evaluation tool for the self-assessment of
healthy allianees
Rachel Funnell and Katherine Oldfield 70
8 The eommissioning of healthy allianees
Maggie Rae 77
9 Future developments of healthy allianees
Viv Speiler 85
v
vi Alliances in Health Promotion: Theory and Practice
Section Two: Dissemination of Practice 95
10 Shared responsibilities: black community groups,
black HIV specialists and the statutory sector working
together in HIV/AIDS prevention and care
Davel Patel 97
11 Ageing WeIl: healthy alliances to promote the health
of older people
Loraine Ashton 110
12 Glasgow: a smoke-free city by the year 2000?
Doreen A1clntyre 120
13 Working together to reduce suicide in the farming
community in North Yorkshire
Anita Hatfield 132
14 Child accident prevention through healthy alliances
A1aggie Sims 142
15 Alliance in secondary care: health promoting hospitals
Noreen Kickham and Annette Rushmere 152
16 Arts in health promotion: a comparative overview
of two health arts alliances
Helen Chambers 160
17 Communities for better health: a healthy alliance
between national and local agencies
Helen Howson, John Griffiths, Ann Davies 168
18 Healthy cities: a preliminary analysis
Vanessa Walker 176
19 Sea, sand and safer sex: an alliance for HIV/AIDS
prevention
A1arlene Inman 187
20 Working in alliances: an inside story
Linda Ewles 195
Author index 203
Subject index 204
List of Figures and Tables
Figures
1.1 Recognising the initial position of the key players
and organisations 10
1.2 Recognising elements that determine the potential
in healthy alliances 11
1.3 Understanding the organisation 13
2.1 Model of conflict-handling behaviour 23
2.2 The Gods of Management 25
2.3 The Johari window 27
2.4 Stages in team maturity 31
6.1 Perceptual cobwebbing 64
13.1 Suicide as the tip of the stress iceberg 134
15.1 The Tannahill Model 155
Tables
1.1 Powell's seven dimensions for measuring
healthy alliances 8
1.2 The extended framework: the nine areas for
assessing potential performance and achievements
of healthy alliances 9
6.1 Agendas of main stake-holders with respect
to the Recipe for Health 63
12.1 Composition of the original steering group:
Glasgow 2000 122
13.1 Suicide by occupation 133
vii
The Contributors
Loraine Ashton is employed by the Health Education Authority (HEA).
She currently has apart secondment to Age Concern England to devel
op the UK Ageing WeIl programme, having previously developed the
consultation process and networks for this overall European health pro
gramme. She has widely researched and written on the subject of the
health needs of the 50 plus sector.
Kathryn Backet-Milhurn, formerly a Specialist Development and
Evaluation Officer at the Health Education Board for Scotland, is now at
the Research Unit in Health and Behavioural Change in the Department
of Public Health Services at the University of Edinburgh. Previously a
Research Fellow at the Research Unit in Health and Behavioural Change,
she has published widely on family health, health behaviours, women's
health, lay concepts, health promotion and qualitative methods.
Helen Chamhers is Senior Health Promotion Specialist for Sexual Health
and HIV at Bath Health Promotion Unit. Her research has centred on the
role of community artists in primary care health promotion.
Ann Davies is currently Director of Communications and Operations at
Health Promotion Wales, aremit which gives her overall responsibility
for the Authority's media and public relations work. A member of the
Institute of Public Relations, she has contributed to a number of media
and communication skills training courses and has managed the
Communication Skills Module in an MSc course in Health Education
and Health Promotion. She retains an active involvement in the devel
opment of youth and community initiatives in Wales.
Rohin Douglas is Director of Management at the Office for Public
Management. Prior to joining the Office, he was a manager of children's
services in the voluntary and local government settings. This was fol
lowed by five years' experience in consultancy and academic work of the
National Institute for Social Work and as Fellow of the King's Fund for
six years. He is the author of a number of books, articles and training
packages on organisational change in public services. Robin has consid
erable experience in the design of intra-organisationallearning, particu
larly in the area of community services. He leads the Office's work with
health service organisations and is responsible for the development of
management learning.
Vlll
The Contributors IX
Meg Elliott is a senior lecturer in the Department of Management at
Manchester Metropolitan University, working on a range of Masters
and Diploma programmes. Her particular focus involves the MSc
Management by Action Learning and Research and working with
organisations in the development and delivery of corporate culture
change programmes.
Linda Ewles is Health Promotion Commissioning Manager for Avon
Health Authority. She has worked as a health education/promotion spe
ciahst for 25 years, in the NHS, in higher education and overseas. She is
the author of many published articles, most notably, with Ina Simnett,
Promoting Health - a practical guide, now in its third edition and trans
lated into four languages.
Rachel Funnell is a health promotion research officer for the Wessex
Institute for Health Research and Development at Southapmton
University with a first degree in Sociology and now completing a post
graduate degree in Research Methodology. Research and publications
include sex discrimination and the areas of alliances and participative
research ..
John Griffiths was Education Advisor to the Welsh Heart Programme
(Heartbeat Wales). He moved with Heartbeat Wales into the newly
established Health Promotion Authority for Wales in 1987 and since
then has been involved in developing work targeted at children and
young people, initiatives on tobacco, alcohol and drugs for the general
population and, more recently, health promotion programmes devel
oped for local authorities, workplaces and the NHS. He is currently
Chair of the UK No Smoking Day Campaign Committee and has under
taken work for the World Health Organization.
Anita Hatfield is a Senior Registrar in Public Health Medicine presently
attached to the Nuffield Institute for Health, Leeds University, and for
merly with North Yorkshire Health Authority. Her research and publica
tions are in the area of mental health and rural issues.
Helen Howson taught before joining the South Glamorgan health pro
motion team. In 1986 she joined Heartbeat Wales as the Nutritionist and
was responsible for developing and implementing the nutrition strategy up
to 1990. Since this period, she has had responsibility for major project
development and delivery as Community Projects Manager for Health
Promotion Wales. Over the last three years this post has changed to
include greater involvement with commerce and industry as the
Commerce and Economic Development Advisor. She is currently the
Senior Project"Officer for Health Promotion Wales and her responsibilities
include leading the Communities for Better Health initiative and develop
ing training services.
