Alejandro Díaz Bencomo

41 Pages·2015·14.96 MB·English

Alejandro Díaz Bencomo
Communication and desgin lab
IED MAdrid
2015
INDEX:
- RESEARCH
- INMIGRATION
- CHILDHOOD
- PROJECT
RESEARCH

Overview. One of the worst episodes happened on April 1,
known as “Martir Friday”, when the security for-
In order to understand the refugee conflict it is ces opened fire against the protestors resulting in
precise to explain at least in a brief manner Syria’s 8 deathes.
recent history and Assad’s legitimacy loss among
his own people. In the summer of 2011, the uprising violence
changed the revolution into a civil war. That was
Eventhough Assad’s family came to power throu- the starting point of the massacres against the
gh a revolution, they were accepted by the peo- syrian people by the regime which caused the
ple until 2011. creation of the Free Syrian Army.
A series of neoliberal policies were introduced There started to be thousands of fatalities and in
during the 80s and 90s, which caused an exodus 2013, international actors started to get involved
of people from the country to the cities. However in the conflict.
this measures did not bring the expected effects.
The expansion of the war through all of Syria
While the ruling family was getting richer thanks caused the escape of the population, or what is
to this new policies, the people were facing an in- known as the refugee crisis.
crease in poverty and inflation on basic products. As time passed, the violence has grown and ex-
There was a huge social discomfort as a conse- panded. Now the territory control is in the hands
cuence. of Assad’sregime, the opposition forces, the Isla-
mic State and Kurdos’ armed groups.
The beginning and relative success of uprisings
across arab countries in the well known “Arab Objectives.
Spring” inspires syrian people to go out to the
streets and demand more rights and a more fair
Help Save the Children galvanize EU citizens opi-
share of the richness.
nions about the migrant crisis into support for po-
litical action.
Scared by the success of this movement in other
countries, Assad used the army and their wea-
Identify a unique insight for EU citizens and come
pons against
up with a creative idea that can be executed
his own people to avoid the manifestations.
across the EU to make the general understand
This produced the opposite effect wanted by the
the scale of the crisis and put pressure on politi-
dictator.
cians to take action.
The uprisings in Syria started on January 26,
It is important that you demonstrate that you
2011. These became larger and more violent,
understand public opinion on this matter in the
and in February tha manifestations were not just
EU and use these insights to develop a creative
asking for political reforms, but also the resigna-
idea and communications campaign that works
tion on Assad, something that was completely
across the EU for Save the Children.
unexpected for the president. On March of the
same year, the protests ended in confrontations
between the army and the citizens increasing the
violence.
Organization.

Founded in 1919 by Eglantyne Jebb to help children after the IWW . Eglantyne made the first Declaration of
the Rights of Children that was later adopted by the League of Nations in 1924. This statement is the imme-
diately historical antecedent to the current Convention on the Rights of the Child ratified by the UN in 1989.
Save The Children is an organization that is present in 120 countries. It’s the global leader organization in the
work for children. In Spain they been working for 20 years.
Founds distribution:
- 72% Development of their programs
- 17% Organization’s development
- 11% Administration
Save the Children targets regarding Syrian refugees:
1- Maintain search and rescue operations in the Mediterranean.
2- Provide safe and legal routes in Europe to fight against trafficking and trafficking of people.
3- Reception installs to the refugees and give a support and safe place to children.
4- Develop programs for relocation and resettlement. Priority to children.
5-Regional plans from where the refugees came to attack the root of the problem.
What are Save The Children doing:
Save the Children has had programs in the Middle East for decades. Despite the danger inside Syria, we have
reached over 1.1 million people, including over 570,000 children, with life-saving food baskets, education,
health services, clean water, warm clothes and support for traumatized children. Across the region, over 2.3
million people, including over 1.5 million children, have benefited from our programs to date. Some of our
program highlights include:
- Supporting 59 schools in northern Syria where, to date, we have helped 34,500 children access school
- Running alternative learning programs and informal education in refugee camps and host communities
- Supplying school bags, uniforms and other essential school materials, and paying school fees
- Supporting 1,000 teachers so that they can provide children with high quality education
- Providing safe play areas and access to counselling for thousands of children across the region
- Repairing damaged schools and providing equipment, furniture and learning materials
- Launching back-to-school campaigns to encourage parents to enroll their children
SKOUT INDEX:
It measures the degree of influence in social networks, using 400 different parameters of the 7 most impor-
tant social networks. What measures is the ability to influence to convey their contents.
The index of influence of ONGs in Spain is:
DATA OF INTEREST:
According to the ONG Syrian Observatory for Hu- More than 114.000 children have been born as
man Rights, more than 230,000 people have died refugees and do not know the meaning of home
since the beginning of the conflict, one third of or a feeling of belong.
them being civilians.
More that 130.000 have requested asylum in Eu-
According to Acnur’s numbers, there are more rope. According to Sve the Children data:
than 7 million of displaced syrians inside the Aproximately 5.6 million children need assis-
country and more that 4 millions have be forced tance, including the almost 2 million that are in
to look for a way to escape the country. Syria’s neighbor countries. Many children are ex-
posed to the temptation of joining armed groups
This is the data of people registered by the UN, to earn money or feel safe.
the numbers of unregistered people raise this
number much more because there are thousands The situation of refugees is now so complicated
and thousands who are not registered. that there are hundreds returning to Syria to face
a possible death, they think that is better than the
loss of humanity that means living as a refugee.
Syria’s neighbor countries are overwhelmed by The lack of livelihood opportunities is what mo-
the amount of refugees that are crossing their tivates many to return to the hell of their country
borders. Countries like Lebanon, Jordan or Tur- of origin.
key have been exceeded by the largest humani-
tarian catastrophe since WWII. Acnur expects that
Syria’s neighbor countries count with 4.270.000 According to a poll made in 2015 to 900 syran
of syrian refugees by the end of 2015. refugees in Germany, 70% of them are running
from Assad and 31% talk about Isis’ influence and
More than half of the 22 million population Syria other jihadist groups as motives from their flight.
had are desplaced inside or outside the country. 86% names kidnapping or detention as their first
personal security threat, but only 8% wants to
According to the Syrian Observatory for Human stay in Europe, what reflects their wish to return
Rights, the war has caused the death of 15,000 to their country. 52% need Al-Assad exit to return.
children. 79% see the current situation as a consecuence
of the dictator’s response to the manifestations.
Focusing on the children, UNICEF data says that
the conflict affects 14 million children. 5.6 million
are in a extreme situation inside Syria, with an ur-
gent need of getting them out of there. 2 million
live as refugees.
1 in 5 asylum seekers are children.