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About AIO- Activities, Interests and Opinions Definition, Advantages, Process & Overview _ Marketing Dictionary _ MBA Skool-Study.learn.share
Konsumen membeli barang dan jasa dapat dilandasi karena tiga hal yaitu kegiatan (activities), minat (interest), opini (opinion) disingkat dengan AIO. AIO akan mengarahkan konsumen untuk memilih dan membeli produk mana yang sesuai dengan kebutuhan dan keinginannya sehingga kebutuhan dan keinginannya terpuaskan. Disisi lain dengan melakukan penelitian yang mendalam tentang sisi psikografik (gaya hidup) konsumen, memberikan keuntungan bagi perusahaan karena perusahaan dapat mengetahui orientasi pem
Detailed Information
| Author: | ['Suci Rachmawati'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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