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Download AI in Digital Marketing by ['Dwight Swayne Alegros'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About AI in Digital Marketing
This document summarizes a thesis that examines marketers' expectations of AI in search engine marketing and the knowledge required to effectively apply AI. The thesis used qualitative interviews with marketers and AI experts to understand their perceptions. Key findings include: 1) While technical AI knowledge can improve problem-solving, it is not the primary factor for marketing success; 2) Marketers have high expectations for AI automation but recognize the importance of human strategic work; 3) Marketers and experts had differing views on required AI knowledge levels.
Detailed Information
| Author: | ['Dwight Swayne Alegros'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 57 |
| Language: | English |
| Format: | |
| Price: | FREE |
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