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About Aguko - Value Chain Analysis and Organizational Performance of Beer Manufacturing Companies in Kenya
This document is a research project report submitted in partial fulfillment of a Master of Business Administration degree. It examines value chain analysis and organizational performance of beer manufacturing companies in Kenya. The study aims to determine the factors influencing the value chain, how firms use value chain approaches to assess performance, and the relationship between value chain analysis and organizational performance. Primary data was collected through questionnaires administered to managers of five beer companies. Statistical analysis was conducted to investigate the relationship between value chain practices and organizational performance. The results found that timely delivery, waste reduction, procurement costs, technology use, human resources, infrastructure, and continuous improvement were key factors influencing the value chain and organizational performance.
Detailed Information
| Author: | ['Mar Lester Pangan'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 54 |
| Language: | English |
| Format: | |
| Price: | FREE |
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