Table Of ContentAGILIZING
THE ENTERPRISE
Collaborative Leadership, Dynamic Strategy,
and Organizational Flexibility
AGILIZING
THE ENTERPRISE
Collaborative Leadership, Dynamic Strategy,
and Organizational Flexibility
JOSEPH RAYNUS
Android™ is a trademark of Google LLC.
Apple® is a registered trademark of Apple Inc.
Cisco® is a registered trademark of Cisco Systems, Inc. and/or its affiliates in the United States and certain
other countries.
General Electric (GE®) is a trademark of General Electric Company.
Gmail™, Google Maps™, and Google Chrome™ are trademarks of Google LLC. © 2018 Google LLC. All rights
reserved.
The IKEA® logo and IKEA® wordmark are registered trademarks of Inter IKEA Systems B.V.
The Kodak® trademark, logo and trade dress are used under license from Kodak.
Microsoft® is a registered trademark of the Microsoft Corporation.
NOKIA® is a registered trademark and service mark of Nokia, Inc.
UBER™ is a trademark of Uber Technologies, Inc.
The trademarks, logos and service marks, whether registered or unregistered (collectively the “Trademarks”)
displayed on the Visa Site are Trademarks of Visa® and others. The Visa Site is © Copyright 1996–2015 Visa.
All Rights Reserved.
Walmart® and Wal-Mart® are registered trademarks of Wal-Mart Stores, Inc. All Rights Reserved.
CRC Press
Taylor & Francis Group
6000 Broken Sound Parkway NW, Suite 300
Boca Raton, FL 33487-2742
© 2018 by Taylor & Francis Group, LLC
CRC Press is an imprint of Taylor & Francis Group, an Informa business
No claim to original U.S. Government works
Printed on acid-free paper
International Standard Book Number-13: 978-1-138-19797-8 (Hardback)
This book contains information obtained from authentic and highly regarded sources. Reasonable efforts
have been made to publish reliable data and information, but the author and publisher cannot assume
responsibility for the validity of all materials or the consequences of their use. The authors and publishers
have attempted to trace the copyright holders of all material reproduced in this publication and apologize to
copyright holders if permission to publish in this form has not been obtained. If any copyright material has
not been acknowledged please write and let us know so we may rectify in any future reprint.
Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmit-
ted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented,
including photocopying, microfilming, and recording, or in any information storage or retrieval system,
without written permission from the publishers.
For permission to photocopy or use material electronically from this work, please access www.copyright.
com (http://www.copyright.com/) or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood
Drive, Danvers, MA 01923, 978-750-8400. CCC is a not-for-profit organization that provides licenses and
registration for a variety of users. For organizations that have been granted a photocopy license by the CCC,
a separate system of payment has been arranged.
Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used
only for identification and explanation without intent to infringe.
Visit the Taylor & Francis Web site at
http://www.taylorandfrancis.com
and the CRC Press Web site at
http://www.crcpress.com
Dedication
To my wife, Gail
vii
Contents
Dedication vii
Contents ix
Foreword xi
Preface xiii
Acknowledgments xv
About the Author xvii
1 Meeting at the Airport 1
2 Searching for Answers in History 13
3 Searching for the Age of Agility 35
4 Searching in Change Management 49
5 Searching in Strategic Leadership 71
6 Searching for Agile Organizations 95
7 Searching for Agile Leadership Qualities 133
8 Searching for Problem Solving and Decision Making 153
9 Searching for Innovation 199
10 Moving to the Age of Agility 223
Index 237
ix
Foreword
Joe Raynus often stops by my offi ce, plops himself down in a chair, and with
a twinkle in his eyes makes a controversial statement to see how I will respond
and to get the conversation going. He loves to discuss business theories to probe
what works in what context. He will argue using his vast knowledge of the
theories and his industry experience. His stories usually make me laugh, but
I also usually learn something new. I am happy to see that Joe has used this
“approach” in his new book, Agilizing the Enterprise: Collaborative Leadership,
Dynamic Strategy, and Organizational Flexibility—a book that tells stories but
also gives information.
Th e book does not just discuss agility, however, but also covers how agility is
tied into dynamic strategies, dynamic capabilities, organizational change, and
change management. Th e information part of the book demonstrates how one
theory cannot be used in isolation from others and then goes on to discuss how
to apply them in the real world. To work, this requires deep knowledge of the
pros and cons of each theory, experience to understand the challenges of imple-
menting the theories, and empathy for human nature as to how people actually
behave in organizations. Joe can do this because of his experience as both a
teacher and a consultant to many organizations.
Th e style Joe uses in imparting this information is a story as in a novel. Th is
allows him to romp through ancient history, philosophy, and science, as well as
to use business examples. Th e read is breezy, easy, and fun. But, you will learn
something new, just as I do in our offi ce conversations.
— John H. Friar
Executive Professor of Entrepreneurship
D’Amore-McKim School of Business
Northeastern University
Boston, MA
xi
