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About Agile Supply Chain - Zara's Case Study Analysis
This document provides a case study analysis of Zara's agile supply chain. It first reviews literature on agile supply chains and how customer behavior has led retailers to compete on speed and frequent new styles. It then summarizes key aspects of Zara's success, including having 3,000 in-house designers that design over 40,000 items per year, with over 50% of production located in Europe. Zara is able to expand sales and profits over 20% annually by having an average markdown ratio of only 15% compared to competitors' 50%. The document outlines Zara's four-part supply chain process of product organization and design, procurement and production, distribution, and sales/feedback.
Detailed Information
| Author: | ['Nono Dede'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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