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About Agile Marketing Performance Management
This document provides an overview of a book titled "Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically". The book discusses optimizing marketing budget allocation, quantitatively considering long-term marketing effects, balancing image and performance marketing, and methods for campaign tracking and marketing control. It is authored by Sascha Stürze, Markus Hoyer, Claudio Righetti, and Matthias Rasztar from Analyx GmbH and Dr. August Oetker Nahrungsmittel KG, and includes a foreword by Marc Fischer.
Detailed Information
| Author: | ['hongyuan.capitalchen'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 125 |
| Language: | English |
| Format: | |
| Price: | FREE |
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