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Agency Survival Guide PDF

19 Pages·2019·English
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by ['Hossein Malekinezhad']| 2019| 19 pages| English

About Agency Survival Guide

The document discusses the rise of digital agencies and changing local marketing landscape. It notes that for the first time in 2016, small and medium businesses will spend more on digital solutions than traditional advertising. It also highlights that 71% of digital agencies are less than 5 years old, forcing established agencies to reconsider their pricing models and service offerings. Additionally, the document outlines that businesses are now spending more on general marketing solutions than paid advertising, with a growing gap over time, as marketing becomes more of a two-way conversation in the digital age.

Detailed Information

Author:['Hossein Malekinezhad']
Publication Year:2019
Pages:19
Language:English
Format:PDF
Price:FREE
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