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Download Advertising (Routledge Introductions to Media and Communications) by Iain MacRury in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Advertising (Routledge Introductions to Media and Communications)
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
Detailed Information
| Author: | Iain MacRury |
|---|---|
| Publication Year: | 2009 |
| Pages: | 337 |
| Language: | English |
| File Size: | 3.786 |
| Format: | |
| Price: | FREE |
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