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Advertising Basics! (Response Books) PDF

213 Pages·2004·2.946 MB·English
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by J Vilanilam| 2004| 213 pages| 2.946| English

About Advertising Basics! (Response Books)

This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media

Detailed Information

Author:J Vilanilam
Publication Year:2004
ISBN:9780761998105
Pages:213
Language:English
File Size:2.946
Format:PDF
Price:FREE
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