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Download Advertising and the Mind of the Consumer by Max Sutherland in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Advertising and the Mind of the Consumer
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.
Detailed Information
| Author: | Max Sutherland |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9781741755992 |
| Pages: | 379 |
| Language: | English |
| File Size: | 1.467 |
| Format: | |
| Price: | FREE |
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