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Download Advertising Account Planning: A Practical Guide by Larry D. Kelley, Donald W. Jugenheimer in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Advertising Account Planning: A Practical Guide
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.
Detailed Information
| Author: | Larry D. Kelley, Donald W. Jugenheimer |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 765617293 |
| Pages: | 169 |
| Language: | English |
| File Size: | 5.297 |
| Format: | |
| Price: | FREE |
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