Download Advertising PDF Free - Full Version
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About Advertising
The document outlines the structure and process of developing an advertising campaign. It discusses the key stages in planning a campaign, including situational appraisal through market research, situational analysis to understand strengths/weaknesses, and strategic planning to set objectives, target audiences, and position the product. It also covers creative planning, media planning, coordination across promotional activities, and evaluation of the campaign through testing. The overall goal of an advertising campaign is to achieve specific advertising objectives through a coordinated series of advertisements placed over time, informed by research and strategic planning.
Detailed Information
| Author: | ['nashavinash'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 219 |
| Language: | English |
| Format: | |
| Price: | FREE |
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