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Download Advances in Advertising Research, Volume 2 by Shintaro Okazaki in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Advances in Advertising Research, Volume 2
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Adversiting) which has held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are considerable value for advancing our knowledge.
Detailed Information
| Author: | Shintaro Okazaki |
|---|---|
| Publication Year: | 2011 |
| ISBN: | 9783834931344 |
| Pages: | 505 |
| Language: | English |
| File Size: | 3.485 |
| Format: | |
| Price: | FREE |
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